Digital Marketing Executive

3 days ago


Dharmapuri TN IN ZenFuture Technologies Private Limited Full time

A Digital Marketing Executive is responsible for developing implementing and managing online marketing strategies to promote a company s products services or brand This role focuses on increasing online visibility driving web traffic strengthening customer engagement and generating leads or sales through various digital channels 1 Key Responsibilities Strategy Campaign Management Develop and execute digital marketing campaigns across channels such as SEO SEM social media email and display advertising Plan and manage content calendars to support marketing initiatives Collaborate with sales design and product teams to ensure campaign alignment 2 Social Media Marketing Manage social media accounts e g Facebook Instagram LinkedIn X Create engaging posts stories and campaigns tailored to each platform Monitor social trends and optimize strategies to improve reach and engagement 3 SEO Website Management Conduct keyword research and on-page off-page SEO optimizations Monitor website performance and analytics e g Google Analytics Search Console Coordinate with web developers for site improvements and landing page optimization 4 Paid Advertising Plan and manage paid campaigns via Google Ads Meta Ads and other ad networks Optimize ad performance to maximize ROI and reduce cost per acquisition CPA Prepare reports on ad performance and KPIs 5 Email Marketing Create and execute email campaigns newsletters and automation workflows Manage subscriber lists and ensure compliance with email marketing regulations Track open rates CTR conversions and improve email performance 6 Analytics Reporting Track KPIs and prepare weekly monthly performance reports Use analytics tools to extract insights and recommend improvements Monitor competitor activities and industry trends 7 Content Creation Management Assist in creating content blogs videos graphics that aligns with brand voice Coordinate with designers writers and agencies to produce high-quality assets Maintain brand consistency across all digital touchpoints Required Skills Strong understanding of digital marketing channels SEO SEM Social Email Content Proficiency with tools such as Google Analytics Google Ads Meta Ads Manager and CRM systems Basic knowledge of design tools e g Canva Adobe Creative Suite is a plus Excellent communication and copywriting skills Analytical mindset with the ability to interpret data and make data-driven decisions Knowledge of marketing automation tools Mailchimp HubSpot etc is advantageous Qualifications Bachelor s degree in Marketing Communications Business or a related field 1-3 years of experience in digital marketing entry-level candidates may be considered with strong portfolios Certifications in Google Ads Analytics or Meta Blueprint are a plus Soft Skills Creativity and problem-solving Strong attention to detail Ability to manage multiple projects simultaneously Team player with the ability to work independently Job Type Full-time Pay 10 000 00 - 20 000 00 per month Benefits Commuter assistance Internet reimbursement Life insurance Provident Fund Work Location In person



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