Senior Social Media Manager

3 weeks ago

Mumbai, India SortMyScene Full time

About the Role

We’re looking for a Senior Social Media Manager who not only knows Instagram inside out but can also bring creative campaigns to life through content planning, on-ground shoots, and smart storytelling. This role is equal parts strategy, creativity, and execution.

Key Responsibilities

- Own the brand’s Instagram strategy and execution, from content calendars to performance tracking.
- Plan, coordinate, and conduct photo and video shoots, working with photographers, videographers, and creative teams to get the best output.
- Create engaging content (reels, posts, stories, carousels) that’s aligned with brand identity and trends.
- Analyze metrics and insights to refine strategies, improve engagement, and grow community.
- Work closely with designers, copywriters, and external partners to deliver campaigns end-to-end.
- Stay ahead of social media trends, platform updates, and content formats.
- Manage collaborations with influencers, creators, and industry partners.
- Lead brainstorming sessions and mentor junior team members where required.

Requirements

- 4–6 years of proven experience in social media management, with a strong focus on Instagram.
- A creative eye for design, photography, and video content.
- Hands-on experience in conducting shoots (planning, direction, execution).
- Strong understanding of social media analytics and growth strategies.
- Excellent communication, organizational, and leadership skills.
- Ability to balance creativity with data-driven decision-making.

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