Urgent: Copywriter

4 weeks ago


Bengaluru, Karnataka, India Pepper Content Full time
In this role, you'll craft impactful communication across email, push notifications, in-app messaging, and more — with the goal of driving customer engagement, activation, and retention. You'll collaborate closely with growth, product, and CRM teams to develop performance-driven content at every customer touchpoint.

Key Responsibilities:

- Write engaging, personalized copy for CRM & CLM campaigns (email, SMS, push, in-app)
- Support customer lifecycle journeys — onboarding, engagement, reactivation, churn prevention
- Collaborate with cross-functional teams to ideate, build, and launch targeted campaigns
- Optimize copy for different user segments, triggers, and actions
- Ensure tone, language, and messaging aligns with brand voice and financial regulations
- Contribute to A/B testing strategies to improve campaign performance
- Stay updated on fintech trends, user behavior insights, and CRM best practices

Requirements:

- 2–4 years of experience in CRM/CLM or retention copywriting
- Prior experience in BFSI, trading, stock market, or fintech domain is a must
- Proven ability to write concise, actionable, user-first communication
- Familiarity with CRM tools like MoEngage, WebEngage, Clevertap, Braze, or similar platforms
- Strong understanding of customer journeys, lifecycle stages, and trigger-based messaging
- Excellent collaboration and communication skills
- Ability to work under tight deadlines in a fast-paced, performance-driven environment

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