Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India IST Hard Seltzer Full time
Job Description

About IST Hard Seltzer

Were an early stage alcoholic beverage brand, bringing a new wave of drinking to Bengaluru, and are looking for a marketing powerhouse someone whos part brand strategist, part content creator, and part execution ninja to lead our brand into its next chapter. If you live and breathe content, events, culture, and can hustle across digital and on-ground with equal flair, we would love to have you on our team.

Responsibilities: This role is a mix of creative + execution, giving you full exposure to modern alcobev marketing:

Digital & Social Media

- Plan and manage the social media calendar
- Run & support ads, and strategise and execute influencer collaborations
- Engage with our community (manage DMs, comments, contests)

Content & Design

- Create fun, on-brand social media content
- Write captions, newsletters, blogs, campaign and mailer copy
- Design basic creatives (social posts, POSM, event collaterals) using Canva/AI

Events & Activations

- Coordinate offline events, samplings, and outlet activations
- Support with event collaterals and live content coverage
- Work with sales team to ensure brand presence on-ground

What Youll Get

- Exposure to both digital + offline marketing in a fast-growing alcobev brand
- Experience building the voice & visual identity of a young alcobev brand
- A chance to grow into a specialised creative role in branding/marketing
- Friendly, startup-style work culture with room to grow

Qualifications

- Bachelor&aposs degree or equivalent experience
- Fresher only (02 year experience) recent graduates are welcome
- Basic understanding of social media platforms & digital ads (internship/project experience is required)
- Passion for content, design, and social media trends
- Organized, proactive, and comfortable coordinating events
- Basic graphic design skills (Canva, Photoshop, Illustrator, AI)
- Ability to multi-task
- Strong written & communication skills

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