Bonanza Portfolio Ltd

2 weeks ago

Noida Uttar Pradesh, India NextHire Full time

Job Title Executive - Digital Marketing Industry Financial Services Mutual Fund Distribution Experience 5 years Location Noida Department Marketing Employment Type Full-time About Company Bonanza Portfolio Ltd founded in 1994 and headquartered in New Delhi is a leading financial services company with a strong presence across 560 cities through 1 700 outlets It offers a wide range of services including equity broking portfolio management PMS mutual funds insurance depository services and merchant banking With SEBI registrations across multiple categories Bonanza is a trusted player in the BFSI sector also expanding globally through its IFSC arm at GIFT City enabling cross-border investments The company manages over 355 crore in PMS AUM as of June 2025 and leverages digital platforms to provide seamless trading and investment solutions Job Summary We are seeking a results-driven Digital Marketing Executive with a passion for financial services to support our mutual fund distribution business The ideal candidate will assist in planning executing and optimizing digital campaigns aimed at increasing investor awareness lead generation and client engagement This role requires a strong understanding of the financial services landscape especially mutual funds and how to connect with retail and HNI investors through digital platforms Key Responsibilities Plan and run digital campaigns across Google Ads Facebook LinkedIn YouTube and other channels to drive traffic and lead generation Promote mutual fund offerings SIPs educational content and calculators through targeted digital strategies Create schedule and monitor content for social media platforms to educate and engage followers on investment options and market trends Optimize landing pages and digital content for SEO to increase organic traffic Monitor website analytics campaign performance and lead funnels using tools like Google Analytics CRM dashboards and marketing automation platforms Collaborate with content compliance and design teams to create investor-focused campaigns including whitepapers videos blogs and infographics Execute email marketing campaigns for investor education product updates and event invitations webinars investment drives etc Ensure all digital communication complies with SEBI guidelines and internal compliance requirements Stay updated on trends in the financial industry and digital marketing best practices Qualifications Skills Bachelor s degree in Marketing Finance Business or related field 1-3 years of digital marketing experience preferably in BFSI Banking Financial Services Insurance Good understanding of mutual funds SIPs and investor personas Experience with Google Ads Meta Ads Manager SEO tools e g SEMrush Ahrefs and email marketing tools e g Mailchimp Zoho Campaigns Strong analytical skills to interpret data and optimize performance Excellent written and verbal communication skills Ability to manage multiple campaigns and deadlines Certification in Digital Marketing Google Meta HubSpot etc is an added advantage Preferred Experience Prior work in a financial advisory mutual fund distribution firm or fintech company Familiarity with CRM tools e g LSQ and basic knowledge of HTML CSS for website edits Understanding of financial compliance and SEBI regulations related to digital marketing

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