Performance Marketing Manager- Real Estate

Location: Gurgaon - In Office - Full Time Timings: 10:00 - 6:30 PM (Monday - Saturday) HR Benefits: 14 Casual Leaves, 12 CL, 2 RH in a calendar year Work From Home Facility: 2 WFH Every Month + 2nd & 4th Saturday by default work from home. Requirements: Personal Working Laptop Overview of the Job Profile This is a full-time, on-site role for a Performance Marketing Manager (Real Estate). The Performance Marketing Manager will be responsible for overseeing & managing digital marketing campaigns across platforms like Facebook, Instagram, , Google Ads and Programmatic Bidding for our real estate clients. The Performance Marketing Manager will also be required to analyze data, optimize campaigns, and work with cross-functional teams. Key Responsibilities - Plan, execute, and optimize paid digital campaigns (Google Ads, META /Instagram, YouTube, , etc.) for real estate clients. - Create targeting strategies using geographic, demographic, and behavioral data - relevant to real estate buyers. - Monitor daily performance metrics, analyze KPIs, and ensure campaign efficiency (CPL, CTR, CPA, ROAS). - Collaborate with creative teams for ad copies, videos, and landing pages that convert. - Conduct A/B tests on creatives, ad copies, bidding strategies, and audience sets. - Manage and optimize marketing funnels: Awareness → Consideration → Conversion → Retargeting. - Prepare performance reports, dashboards, and actionable insights for clients. - Stay updated on platform algorithm changes, ad policies, and digital marketing trends. Qualification Criteria - Proven ability to generate real estate leads and sales for high-value (8-9 figures) real estate properties. - If you don't have experience generating real estate leads, please don't hesitate to apply. Qualifications - Digital Marketing strategy and execution skills. - 3+ years of consistent work experience in lead generation and performance marketing. - Expertise in using platforms like Facebook, Instagram, , Google Ads, and Programmatic Bidding. - Ability to analyze data and optimize campaigns accordingly. - Experience in managing and leading cross-functional teams. - Excellent communication and interpersonal skills. - Bachelor's degree or equivalent in Marketing or related field. What is in it for you? - Opportunity to work with top-notch real estate brands and startups, and Exposure to multi-crore digital media budgets. - Learning marketing, integrated campaigns, and growth-hacking of brands in different sectors - Become a part of an enthusiastic, dynamic, and fast-growing organization - Be an active stakeholder and key driver of the organization, and Exposure to multi-crore digital media budgets. ORGANIZATION OVERVIEW About Big Growth Digital ------------------- We are a performance marketing agency that uses a customized blend of Ads & Organic Marketing aligned with your business objectives to drive up the brand ROI. Our team of experts strives towards work excellence & client satisfaction, which is paramount to us. Our vision is to design a seamless digital experience for businesses to find, interact and convert potential customers and create a strong brand identity in the industry. Our Mission is to amalgamate web & media infrastructure to create products and services that enable businesses to build growth channels and effectively implement tech automation. We aim to deliver scalable digital solutions that boost engagement, drive conversions, and build lasting brand loyalty through innovation and data-driven strategies. We need more hands on deck People who are fascinated by the entrepreneurial zeal that has gripped our hustle, that goes behind the scenes. If you are a hustler who wants to understand and be part of the sea change that we are witnessing and wants to be a part of a dynamic team, do write to us at bgd_management@biggrowthdigital.com. You can read about us and understand how we have brewed innovation in detail at Biggrowthdigital.com