Executive - Copywriting, Content Writing and SEO

5 months ago

Gurgaon, India iDream Education Full time

ID000083

FULL-TIME

GURGAON

1 YEAR

**Primary and Must have skills**:

- Proficient writing skills with a keen eye for accurate grammar, and creativity, ensuring content is engaging, informative, and aligned with brand voice
- Create high-quality, engaging, and SEO-friendly content
- Comfortable with data analysis and utilizing insights to make informed, data-driven marketing decisions
- Familiarity with digital marketing tools and analytics platforms including
- Google Search Console, Google Analytics, SEM Rush, Uber Suggest, and SpyFu
- Execute digital marketing strategies that drive brand awareness, engagement, and lead generation

**Good to have skills (secondary)**:

- Good grasping power
- Self-confidence to learn and do anything
- Willingness and passion to keep growing and learning
- Passion for the EdTech industry and a desire to contribute to its growth and development

**Personality profile**:

- Non Distracted & Focussed
- Analytical, Problem-solving and Calculative aptitude
- Humility to Learn, share & keep improving
- Professional, Organized & a Team Player
- Understands importance of excellent and proactive communication in all formats

**About iDream Education**
- iPrep Digital Class for Smart Classrooms
- iPrep Digital Library for Tablets/Notebooks based Smart ICT Labs
- iPrep PAL for Personalized Adaptive Learning
- iPrep Tablets for Preloaded Learning Devices with Monitoring
- iPrep App for a one stop learning platform across Android, iOS and Web

**Through iPrep, iDream Education empowers teachers and students, both in schools and at homes to Learn Unlimited.**

**Skills, Experience & Personality Fitment for this Profile**
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience)
- 0-1 year of experience in digital marketing, content creation, and social media management
- Proven track record of successful SEO optimization and content creation for digital platforms
- Strong interpersonal skills and the ability to work collaboratively within a team
- Excellent time management skills with the ability to prioritize tasks and meet deadlines

Personality Traits we respect - An undistracted mind, an aspiration for holistic growth, humility and self confidence to learn and do anything.

**Role and Responsibilities**
- Assist in on-page and off-page SEO efforts, including conducting keyword research, optimizing website content, and implementing strategies to enhance organic search rankings
- Manage and optimize social media accounts, scheduling posts, responding to comments, and engaging with the audience to foster brand visibility and engagement
- Support PR outreach initiatives by building and maintaining relationships with media outlets, and partners for promotional activities and brand exposure
- Monitor and analyze key marketing performance metrics, providing insights and recommendations to optimize campaigns and overall marketing efforts
- Stay up-to-date with the latest trends and developments in digital marketing, particularly within the EdTech industry and Marketing Related AI, and proactively propose innovative ideas to enhance our marketing strategies

**Some Important Aspects of this Profile you should know**
- This role would involve a lot of self-driven sharp and focussed work with end-to-end responsibility of the products
- We are in a fast growth phase and therefore the need of the hour is a hands-on and fast paced approach to work with best of skills/communication and discipline
- This role suits you best if you wish to do deep and focussed work in a product company and be a part of the initial core team that builds a globally scalable edtech platform

We aspire to onboard Executive - Copywriting, Content writing and SEO who wish to spend at least 2-3 years in deep product building/scaling and gain unprecedented experience and growth while growing the products and iDream Education.

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