Marketer

6 months ago

Greater Noida, India capsico Full time

As a Grocery Marketer, your primary responsibility will be to develop and implement effective marketing strategies to promote our grocery store and increase its customer base. You will play a crucial role in driving sales, enhancing brand awareness, and fostering customer loyalty. You will collaborate with the marketing team and store management to execute campaigns, promotions, and initiatives that align with the overall business objectives.

Key Responsibilities:
Marketing Strategy Development:Research and analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth.
Develop comprehensive marketing plans that incorporate various channels, including digital, print, social media, and in-store promotions.

Optimize online content and engage with customers through social media to build brand loyalty and attract new clientele.

In-Store Promotions:Design and implement effective in-store promotions, special offers, and events to drive foot traffic and boost sales.
Collaborate with visual merchandisers to create attractive displays and ensure products are presented in an appealing manner.

Customer Loyalty Programs:Plan and execute customer loyalty programs to retain existing customers and encourage repeat business.
Analyze customer data and feedback to tailor personalized offers and incentives.

Advertising and Communication:Develop advertising campaigns, including print materials, radio spots, and online banners, to promote the store's products and services.
Craft compelling messaging that resonates with the target audience and reflects the store's brand identity.

Collaborations and Partnerships:Identify potential partnerships with local businesses, influencers, or community organizations to expand the store's reach and customer base.

Market Research:Conduct regular market research to identify emerging trends, customer preferences, and new product opportunities.
Use research findings to adjust marketing strategies and product offerings accordingly.

Budget Management:Ensure marketing initiatives are executed within allocated budgets.
Monitor expenses and measure the ROI of marketing efforts.

Reporting and Analysis:Monitor the performance of marketing campaigns and initiatives and generate regular reports for management.
Analyze data to make data-driven decisions and optimize future marketing efforts.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in grocery marketing or retail marketing is preferred.
- Strong knowledge of marketing principles, consumer behavior, and market trends.
- Excellent communication, writing, and interpersonal skills.
- Proficiency in digital marketing tools, social media platforms, and analytics.
- Creative mindset with the ability to think outside the box.
- Strong analytical skills to interpret data and make informed decisions.
- Ability to work independently and as part of a team.
- Time management and organizational abilities to handle multiple projects simultaneously.
- Passion for the grocery industry and a customer-centric approach.

Joining our team as a Grocery Marketer, you will have the exciting opportunity to contribute to the growth and success of our grocery store while helping customers discover high-quality products and enhancing their overall shopping experience.

**Salary**: ₹10,000.00 - ₹22,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

Ability to Commute:

- Greater Noida, Uttar Pradesh (preferred)

Ability to Relocate:

- Greater Noida, Uttar Pradesh: Relocate before starting work (preferred)

**Speak with the employer**
+91 94580 06288

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