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Marketing Executive

1 month ago

Greater Noida, India Vedansh Group of Hospitals Full time

**Responsibilities**:

- **Brand Development**:

- Develop and implement comprehensive branding strategies to enhance the hospital's image and visibility.
- Ensure consistent branding across all channels and materials.
- **Patient Engagement**:

- Design and execute patient engagement programs to enhance the overall patient experience.
- Develop and implement initiatives that foster positive patient interactions and loyalty.
- **Referral Marketing**:

- Create and execute referral marketing programs to drive patient referrals from healthcare professionals, physicians, and other stakeholders.
- Build and maintain relationships with external partners to increase referral networks.
- **Content Creation**:

- Generate engaging and informative content for various platforms, including social media, newsletters, and the hospital website.
- Collaborate with the marketing team to create compelling and relevant content.
- **Digital Marketing**:

- Leverage digital marketing channels to reach target audiences and promote the hospital's services.
- Monitor and analyze the performance of digital marketing campaigns, adjusting strategies as needed.
- **Event Planning**:

- Plan and coordinate hospital events, seminars, and workshops to promote awareness and engagement.
- Collaborate with internal teams and external partners to ensure successful event execution.
- **Data Analysis and Reporting**:

- Utilize data analytics tools to measure the effectiveness of branding and marketing initiatives.
- Prepare regular reports on key performance indicators and make data-driven recommendations.
- **Community Outreach**:

- Engage with the local community to build positive relationships and promote the hospital's services.
- Represent the hospital at community events and participate in outreach activities.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1-2 years of experience in branding, patient engagement, and referral marketing within the healthcare industry.
- Strong creative and strategic thinking skills.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Ability to analyze data and make informed decisions.
- Previous experience in event planning and community outreach is a plus.

**Salary**: ₹25,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- Marketing: 1 year (preferred)

Ability to Commute:

- Greater Noida, Uttar Pradesh (required)

Work Location: In person

**Speak with the employer**
+91 9717701589