Performance Marketing Executive

2 months ago


Kozhikode District Kerala, India Finalrentals Limited Full time

**Performance Marketing Executive (Remote) - PPC / Social Media Ads.**

**About the Company**
- We are one of the fastest growing online car rental platforms and we are looking forward to hiring a senior performance marketing executive to join our team._

As a Performance Marketing Executive, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

**Roles and Responsibilities**
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

**Qualifications**
- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
- We would like to know how much revenue have you generated with the campaigns designed by yourself in the past.
- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Outstanding presentation skills.
- Excellent written and verbal communication skills.
- Strong project management skills.
- Critical thinker and creative.
- Bachelor’s degree in Marketing or relevant field.

**Skills**
- Performance Marketing
- Digital Marketing
- SEM & SEO
- Paid Search
- Competitive Analysis
- Marketing
- Display Advertising
- PPC
- Marketing Automation
- Reporting
- __________________________________

**Salary**: ₹60,000.00 - ₹90,000.00 per month

**Education**:

- Bachelor's (preferred)

**Language**:

- English (required)

Work Location: In person


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