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Conversion Rate Optimization

7 months ago


Gurugram Haryana, India Avadhesh India Adivsory Services LLP Full time

**CRO Executive**

JD:
**Position Name - **CRO Executive

**Business Unit & Cost Centre - **Cloud Hosting

**Job Location - **Gurugram, Haryana

**Reporting To - **Marketing Manager

**Education - **Postgraduate in Marketing

**Key Functional Responsibilities**
- Analyze website and funnel analytics to identify areas of improvement
- Design and execute A/B testing strategies to optimize user conversion rates
- Collaborate with UX/UI designers to enhance webpage layouts and user experience
- Interpret data and provide actionable insights to improve website performance
- Collaborate with content and marketing teams to ensure cohesive messaging and optimized user journeys
- Provide regular updates and reports on conversion metrics, trends, and test results
- Stay updated with the latest CRO tools, technologies, and best practices to maintain a competitive edge

**Skill Requirement**
- Academic scores of 10th and 12th should be more than 80%
- Post Graduation from Marketing and similar fields
- More than 2 years of relevant experience in conversion rate optimization, A/B testing, and digital analytics tools
- Should have good copywriting skills
- Solid analytical abilities, capable of deciphering intricate data and offering practical recommendations
- Proficiency in CRO tools such as Optimizely, Unbounce, or Hotjar and web analytics tools such as Google Analytics
- Excellent communication skills to effectively collaborate with teams and present findings to stakeholders

**- Skill Set : hypotheses, funnel analysis, heatmaps,behavior analytics**

**- Toolset -- Heap, Hotjar, Clarity, Mouseflow, Hubspot, Instapage, VWO**

**- Consumer psychology, Conversion Framework, Buyer's persona.**

**Job Types**: Full-time, Permanent

Pay: ₹600,000.00 - ₹1,200,000.00 per year

Schedule:

- Day shift

**Experience**:

- total: 3 years (required)

Work Location: In person