CRM Ops

2 weeks ago

Bengaluru, India Epifi Technologies Full time

**Who we are**:Simply put, a Fin Tech startup for digital natives. Our mission is to help our users demystify their finances, maximize their savings and spend intelligently. We are building a highly secure ‘hub’ - a savings account that offers debit cards and allows you to consolidate your finances in a single intuitive view.

**Who we’re looking for**:Exceptional, innovative people Passionate about delightful user experiences, clear about doing the right thing and hungry to impact millions of lives.

**Why you should work with us**:We are about doing the right thing always, both for our team and users. We are a positive, transparent and inclusive community celebrating success together, encouraging bias for action and individual brilliance. We are ambitious and want everyone thinking ‘impact and growth’. Our office is not just fun, it is human, nimble and business-like. With rich experience in the world’s leading tech companies and banks, we deeply and equally understand both the ‘fin’ and ‘tech’ in fintech. Funded by leading

global VCs, we’re in pursuit of a fantastic experience for both our consumers and colleagues.

**What this role is about: CRM Operations Manager (Product Marketing)**
- The CRM operations manager is an integral part of our Product Marketing team. Our aspiration is to be one of the fastest growing and most useful fin-tech brands in the space and you will play a pivotal role in bringing this to life
- The Marketing team is an energetic team of brand and growth strategists, product marketing managers, content managers and copywriters. Your teammates come from creative agencies, news publications, tech and e-commerce companies.
- At Fi, we are helpful, transparent, fair, and kind. We are unconventional thinkers, relentless executors, and masters of our craft.

**What you will be doing**:

- Managing all 1:1 channels independently, with a high degree of ownership, structure and execution
- The channels you will manager include, but are not restricted to:

- Notifications
- SMS
- WhatsApp
- In-App banners
- In-App notifications
- You will participate and contribute in strategic discussions on retention and engagement
- You will participate in designing experiments, and have ownership over running these independently
- You will own the analytics charted for 1:1 communications, and identify opportunities in weekly team meetings where you present the data
- Working with the Product Marketing Managers to develop calendars for communication across features and user segments
- Setting up and managing triggered and journey based communication across 1:1 channels
- Improving the ops process through automation and templatisation
- You should have 2-3 Yrs of experience.
- You have a strong execution focus and bias towards getting things done
- You are structured and planned in your work
- You can work independently and deliver without any follow-ups
- You have experience managing CRM channels
- You’ve worked on tools like Moengage, Clevertap or similar
- You are data-driven and have a proven record of driving growth
- You write good English, and can proof check
- You’re a do-er - A self-starter who is able to iterate quickly and work well with a team. With excellent organizational and time management skills.
- You’re looking for a start-up experience - You enjoy creating structure out of chaos. You give attention to detail and are able to prioritize. You see yourself jumping in, trying new things, getting your hands dirty. And most of all - you’re looking to be part of the journey to build an amazing brand & product.
- We aspire to create an inclusive culture of diverse people not just because it's the right thing to do but because heterogeneity inspires us and is more fun We employ people solely on merit and do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law._

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