PPC Executive

2 months ago

Noida, India Glowfin India Solutions Full time

**Specific responsibilities**:

- Participate **in **forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search/display platforms (e.g. Google Ad Words, Bing, Facebook)
- Be involved **in **keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPis to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts & Ad Words.
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends.

**Managing daily operations of the paid accounts**:

- Perform daily account management and of pay per click accounts on Google Ad Words, Facebook, Bing and other platforms for a variety of clients.
- Assist **in **the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage and maintain updates for large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Assist **in **the management of Display network placement lists on Ad Words and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search **in **accordance with client goals.
- Support the generation new paid search campaigns, ad groups, and accounts and aid

**in **the creation of new paid search marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Work closely with the other team members to meet business goals.

**Job Types**: Full-time, Fresher

**Salary**: ₹30,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

**Speak with the employer**
+91 9871176625

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