Brand Strategist
6 days ago
JOB ROLE
**Responsibilities**:
Knowledge of common branding jargon like Brand Identity, Brand Discovery, Archetypes, Tone & Voice, Brand Values, Mission, Vision, Value Proposition, etc.
Must be familiar/experienced with modern marketing (SMM, SEO, ASO, etc.) and design trends.
Oversee innovative ideas and category-specific approaches across a wide range of categories, identifying and designing the approach where needed
Strong collaboration with the Branded Content, Video, Experiential, Research/Trends, and Sales Teams to create strategic marketing proposals
Ensure all ideas are packaged appropriately from a proposal and planning perspective, aligning with the needs of our brand partners
Understand insights to better curate marketing opportunities for clients, utilizing measurement tools and research to add relevant, trustworthy data to our ideation
Manage interdepartmental workflow to ensure that all elements are handled according to process and schedule
**Requirements**:
3+ years of digital and/or traditional marketing experience or digital strategy in a related field
Ability to manage multiple RFP’s within a given week
Strategic and creative thinker with excellent verbal and written skills; ability to multi-task
Preferred Educational Background
- MBA (Marketing) or similar.
Upbeat, can-do, proactive outlook, calm under pressure, and a sense of humor
Proficiency in PowerPoint, MS Office, Zoom Meetings, and experience with research tools such as: Google Surveys, comScore, Quantcast, and/or Shareablee
Strong organizational, project management, and time management skills in a fast-paced environment
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