SEO Executive

3 weeks ago


Bidhannagar Kolkata West Bengal, India Braintree Educational Service Full time

**Responsibilities and Duties: -**
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Deep knowledge of offpage and preferably good knowledge of onpage
- Track and analyze website traffic, ranking flow and provide regular internal reports
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Excellent time management skills.
- Solid knowledge of Backlinks
- Experience in HTML coding and JavaScript.
- Understanding of what works for and against Google’s algorithms.
- Manage and maintain the organization’s website(s).
- Keeps upgrading knowledge.
- Experience in using tools like Ahrefs, SEMrush and others
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of
- industry developments, particularly developments in mobile marketing.
- Good communication skills.

**Qualifications and Skills**

1. Editing and writing skills: - You need to devise and edit content for various digital platforms. Writing blog posts may be an integral part of the job.

3. Video editing skills: - Website and social media content will not just be text but frequently visual as well.

4. Web development skills: - A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills.

5. Project management skills: -Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines.

**Salary**: ₹18,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Bidhannagar, Bidhan Nagar - Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (required)


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