Growth Marketing Strategist

3 months ago

Delhi Delhi, India AdPushup Full time

**Growth Marketing Strategist**:
AdPushup is an award-winning ad revenue optimization platform and Google Certified Publishing Partner (GCPP), helping hundreds of web publishers grow their revenue using cutting-edge technology, premium demand partnerships, and proven ad ops expertise. Our team is a mix of engineers, marketers, product evangelists, and customer success specialists, united by a common goal of helping publishers succeed. We have a work culture that values expertise, ownership, and a collaborative spirit.

As a Growth Strategist in a leading Advertising Technology company, you will be a key member of our team. You’ll be responsible for driving the organic growth of the company. Responsibility includes creating and managing digital marketing campaigns
of the latest digital marketing.

**Your Day-to-Day Tasks Include**:

- Identify new opportunities through strategic research on products٫ services٫ and current strategies.
- Review existing digital marketing strategies and identify weaknesses and potential improvements.
- Conduct market research for the latest marketing trends and competitive scenarios and to understandthetargetaudience.
- Tracking and analyzing campaign performance with the help of GA 4 and various analytical tools to provide action able information.
- Collaborate with all creative, content, and development teams to ensure consistent messaging and brand alignment.
- Monitoring and maximizing the website’s performance, conversionrate,anduserexperience is part of a digital marketing specialist’s job description.
- Analyze web traffic metrics and suggest solutions to boost web presence based on these metrics.
- ForecasttrendsthroughmonitoringofSEO/SEM٫ marketing٫ and sales performance metrics.
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
- Develop, maintain and execute monthly, quarterly, and annual marketing campaigns to drive customer acquisition & fill the sales funnel.
- Contribute ideas to help identify ways to develop our customer evangelists

**You Should Have**:

- 3+ years of experience in digital marketing ,especially in B2B lead generation.
- Strong grasp on conversion funnel optimization and analytics.
- Proven experience in content strategy, with a focus on heavy research-driven content creation.
- Strong understanding of SEO principles and contentoptimization.
- Exceptional written and verbal communication skills.
- Proficiency in using analytics tools(GA4).
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Ability to manage content calendar, scheduling, and publication of content across various platforms.
- Ability to analyze web traffic metrics.
- Experience in website optimization & A/Btesting
- Good understanding of social media platforms and content marketing.
- Other duties may be assigned as needed to meet the organization’s goals and objectives

**Why Should You Work for AdPushup?**:
At AdPushup, we have:

- A culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.
- Talented and supportive peers who value your contributions.
- Challenging opportunities: Learning happens outside the comfort-zone and that’s where our team likes to be - always pushing the boundaries and growing both personally and professionally.
- We believe in tangible work done & actual performance, instead of measuring conventional benchmarks such as work-hours, clock-in/clock-out, etc.
- Transparency: an open, honest and direct communication with co-workers and business associates.

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