Marketing Executive

3 weeks ago

Defence Colony Delhi Delhi, India Flying Sparrow Hospitality PVT.LTD Full time

Reports to: Marketing Manager / Marketing Head

Overview: As a Marketing Executive, you will take on a leadership role in executing

marketing strategies and initiatives to drive brand awareness, customer engagement, and

revenue growth for our restaurants. You will play a key role in developing and

implementing marketing campaigns, managing projects, and collaborating with cross
- functional teams to achieve marketing objectives.

Key Responsibilities:
1. Campaign Management:

- Lead the planning, execution, and optimization of marketing campaigns

traditional media.
- Develop campaign briefs, timelines, and budgets, and ensure timely

delivery of campaign assets and materials.
- Monitor campaign performance metrics and KPIs, analyze data insights,

and provide recommendations for optimization and improvement.

2. Content Strategy and Creation:

- Develop and execute content strategies to engage target audiences and

drive brand affinity and loyalty.
- Oversee the creation of high-quality, compelling content for various

website.
- Collaborate with creative teams to develop multimedia content, such as

videos, graphics, and animations, that align with brand messaging and

campaign objectives.

3. Social Media and Digital Marketing:

- Manage social media accounts and platforms, including content planning,

scheduling, community management, and performance tracking.
- Develop and implement digital marketing strategies to drive website

traffic, increase online visibility, and generate leads or conversions.
- Stay abreast of social media trends, algorithm updates, and emerging

digital marketing tools and technologies.

4. Project Management:

- Lead marketing projects from concept to completion, ensuring adherence

to project timelines, budgets, and quality standards.
- Coordinate cross-functional teams and external vendors to execute

projects effectively and efficiently.
- Conduct post-project evaluations and lessons learned sessions to identify

areas for improvement and best practices.

5. Market Research and Analysis:

- Conduct market research, competitor analysis, and consumer insights

studies to inform marketing strategies and decision-making.
- Identify market trends, opportunities, and consumer preferences to

develop targeted marketing campaigns and initiatives.
- Prepare market reports, SWOT analyses, and recommendations for senior

management and stakeholders.

6. Event Management and Activation:

- Plan, coordinate, and execute marketing events, promotions, and

activations to engage customers and drive foot traffic to our restaurants.
- Manage event logistics, vendor relationships, budget allocation, and on
- site coordination to ensure successful event execution.
- Evaluate event effectiveness and ROI, and provide recommendations for

future event planning and activation strategies.

7. Relationship Management:

- Cultivate and maintain relationships with external partners, vendors,

influencers, and industry stakeholders to support marketing initiatives and

collaborations.
- Collaborate with internal stakeholders, including operations, sales, and

finance teams, to ensure alignment and support for marketing objectives.

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

- Morning shift
- Rotational shift

Work Location: In person

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