Digital Marketing Executive

4 days ago


Ballygunge Kolkata West Bengal, India InfluCon Digitals LLP Full time

**Key Responsibilities**:
**Search Engine Optimization (SEO)**:

- Conduct on-page, off-page, and technical SEO for websites, including custom-coded, WordPress, and Shopify platforms.
- Perform keyword research, competitor analysis, and content optimization to improve rankings.
- Ensure all websites meet the latest SEO guidelines and industry standards.

**Google Business Profile Management**:

- Set up, optimize, and maintain Google Business Profiles for clients to enhance local visibility.
- Monitor and respond to reviews and inquiries.

**Ad Campaign Management**:

- Plan, execute, and optimize campaigns on Meta (Facebook, Instagram) and Google Ads.
- Develop campaigns for lead generation, reach, and engagement-based goals.
- Monitor performance metrics and generate detailed reports with actionable insights.

**Performance Tracking & Reporting**:

- Use tools like Google Analytics, Search Console, and Ads Manager to analyze campaign effectiveness.
- Provide regular updates and recommendations for improvement to clients and the internal team.

**Qualifications**:

- Proven experience in SEO, Google Ads, and Meta Ads campaigns.
- Proficiency in website optimization tools, Google Analytics, Search Console, and ad management platforms.
- Familiarity with handling websites built on WordPress, Shopify, and custom code.
- Strong analytical skills and the ability to interpret data to drive strategies.
- Excellent communication and organizational skills.

**Preferred Skills**:

- Certifications in Google Ads or Meta Ads are a plus.
- Basic understanding of HTML/CSS and website troubleshooting.
- Experience with tools like SEMrush, Ahrefs, or similar SEO tools.

**What We Offer**:

- A collaborative and supportive work environment.
- Opportunities to work on diverse projects across industries.
- Professional development and growth opportunities.
- Competitive salary and performance-based incentives.

If you are passionate about digital marketing and ready to take on a challenging yet rewarding role, we would love to hear from you

Pay: ₹10,000.00 - ₹15,000.00 per month

**Benefits**:

- Paid sick time

Supplemental Pay:

- Performance bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person



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