Digital Marketing Expert

4 weeks ago

New Town Kolkata West Bengal, India Advent Education Pvt Ltd Full time

**Job Description: Digital Marketing Expert**

**Company Overview**: Advent Education is a pioneering overseas educational consultant, thriving to help Indian students study abroad in esteemed International universities. Founded in 2003, Advent Education has helped 10,000+ students secure admissions to International universities through honest handholding, upfront counseling, and transformative mentorship. When you choose to study abroad and say YES to Advent, we make sure that your career reaches its full potential. Whether it is your coveted management degree or cutting-edge technical degrees to keep you ahead of the game - Advent Education is the only place to be. With hundreds of Mentors, an array of supportive Thought Leaders, and strong alumni of thousands of #Adventists, we are revolutionising how India studies abroad.

**Position**: Digital Marketing Expert Experience: 5+ Years

**Location**: Kolkata

**Role and Responsibilities**: As a Digital Marketing Expert at Advent Education, you will play a pivotal role in developing and executing our digital marketing strategies to enhance brand visibility, drive user acquisition, and increase engagement. You will collaborate with cross-functional teams to create and optimize campaigns that resonate with our target audience and align with our business goals.

**Key Responsibilities**:

- Campaign Management: Plan, create, and manage end-to-end digital marketing campaigns, ensuring consistency in messaging, branding, and targeting across different platforms.
- Content Marketing: Collaborate with content creators to develop engaging and valuable content that speaks to our audience, driving traffic, engagement, and conversions.
- Social Media Management: Manage and optimize social media platforms to increase brand awareness, foster community engagement, and drive user interaction. Monitor trends and implement social media best practices.
- SEO and SEM: Lead efforts to enhance organic search visibility through on-page and off-page optimization strategies. Manage paid advertising campaigns to drive targeted traffic and optimize ROI.
- Analytics and Reporting: Monitor, analyze, and report on key performance metrics to measure the success of campaigns and marketing efforts. Use data-driven insights to continually refine strategies.
- Conversion Rate Optimization (CRO): Collaborate with UI/UX teams to enhance website and landing page performance, focusing on improving conversion rates and user experience.

**Qualifications**:

- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. Master's degree is a plus.
- 5+ years of proven experience in digital marketing, preferably within the EduTech, eLearning, or technology sectors.
- Experience with marketing automation and CRM platforms.
- Data-driven mindset with the ability to analyze complex data sets and draw actionable insights.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Creative thinking and the ability to generate innovative marketing ideas.
- Strong communication skills and ability to work collaboratively in cross-functional teams.
- Relevant certifications (e.g., Google Ads, Google Analytics, HubSpot) are a plus.

**Why Join Us**:

- Opportunity to contribute to the transformation of education through technology.
- A collaborative and inclusive work environment that values creativity and innovation.
- Competitive salary and benefits package.
- Professional growth and development opportunities.
- Flexible work arrangements, including remote work options.

Advent Education is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

**Salary**: ₹30,000.00 - ₹35,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Ability to commute/relocate:

- New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

**Speak with the employer**
+91 6292276250

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