Email/ Wa Marketing Executive
6 months ago
**Job Summary**:
**Role and Responsibilities**
- Plan and schedule campaigns, considering audience segmentation and targeted messaging.
- Manage subscriber databases and analyze campaign metrics.
- Ensure the content is clear and error-free.
- Implement learnings from tests to refine future strategies.
- Personalize messages to enhance engagement and conversion rates.
- Track and analyze key performance metrics, including open rates, click-through rates, conversion rates, and other relevant KPIs.
- Provide regular reports on campaign performance and suggest improvements.
- Implement industry standards for opt-ins, opt-outs, and data privacy.
- Coordinate with the design team for creative assets and ensure consistent branding.
- Collaborate with other marketing teams to align strategies and messaging.
**Qualification and Skills**:
- Bachelor's degree in Marketing, Communications, or a related field.
- Familiarity with marketing automation tools and messaging platforms.
- Strong copywriting and content creation skills.
- Analytical mindset with the ability to interpret data and derive insights.
- Knowledge of A/B testing methodologies.
- Excellent communication and collaboration skills.
- Creativity and a keen eye for design.
- Familiarity with CRM systems.
- Up to date with industry trends and best practices.
- Ability to manage multiple projects and deadlines effectively.
**We are hiring for one of the top Legal Consulting Firm**
**Salary**: ₹30,000.00 - ₹60,000.00 per month
Schedule:
- Day shift
- Monday to Friday
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