Clinical Marketing Specailst

3 weeks ago

Mumbai, India Thermo Fisher Scientific Full time

Lead clinical marketing activities like CMEs/conferences/symposia etc. to increase Allergy and other IDD product’s awareness
- Regular meetings and clinical promotion of Allergy to clinicians/hospitals/labs
- Increase awareness of Thermo Fisher Brand in the market and develop the territory for Allergy
- Identification of Key Opinion Leaders from the Clinical and IVD professionals in the region
- Work with the IDD commercial team, Marketing team, Global Business Units and distributors to create various educational initiatives for Allergy in India
- Support the medico-marketing activities of HS I overall as & when required

Essential Functions:

- Conduction of customer training programs on existing and new products/technologies of IDD
- Work in individual capacity to organize CMEs/Advisory board & ISPs in associations with various societies like ICAAR/NAPCON
- Conduct and participate in various CMEs, symposia, scientific meets, presentations, RTMs & demonstrations to drive business
- Support to sales personnel through Customer visits, problem resolution, trouble shooting & technical discussion of the product with lab
- Induction/Clinical training for new joiners
- Clinical Audits, Data Generation and preparation of white papers or scientific studies
- Continuous customer responsiveness to all clinical complaints, issues and queries
- Circulation of mailers, scientific promotional material, new updates to IDD sales team and customers - monthly/ Quarterly
- Work in close collaboration with Product Management team to develop/update sales collaterals that will help position IDD solutions in the targeted markets.
- Collect, collate and provide market intelligence
- Track and monitor the usage pattern of the customers, act as the first point of contact for all technical queries of the customers

Success Measures:

- IDD India AOP performance / business growth
- Allergy growth in national labs by minimum 15%
- IDD India new product introduction efficiency in responsible market

Minimum Requirements/Qualifications:

- MBBS & MD
- Minimum of 2-5 years of experience with a successful track record of Medico-marketing/clinical

marketing for products in the area of Pulmonology & Pediatrics
- Ability to communicate confidently and fluently with other medical colleagues as well as non-medical

personnel
- Capable of preparing and delivering effective presentations
- Able to work with various cross-functional personnel - both medical and essentially non-medical

colleagues
- Able to travel at short notices, conduct hands-on training programs

Other Attributes:

- Efficient work organizational skills
- Excellent presentation and communication skills
- Good industry contacts and leadership
- Good experience of managing/leading/inspiring distributors
- Willingness to travel >50% of the time region
- Team player

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