Digital Analytics

3 weeks ago

Pune, India T-Systems ICT India Pvt. Ltd. Full time

Company Description

Its wholly owned subsidiary, T-Systems ICT India Pvt. Ltd. has its head office in Pune as its primary location and has also set up another office in Bangalore to provide its ICT services to global customers of T-Systems internationally. T-Systems offers a range of integrated solutions for business customers, including the secure operation of legacy systems and classic ICT services, the transformation to cloud-based services (including tailored infrastructure, platforms, and software) as well as new business models and innovation projects for the business fields of the future, such as data analytics, the Internet of Things, machine-to-machine (M2M) communication and Industrial Internet.

**Job Description**:
Job Profile:
Digital Analytics

Job Summary: The Digital Performance Analyst is responsible for monitoring, analyzing, and optimizing various digital channels to drive performance, provide insights, and deliver management reports and recommendations.

This role encompasses reporting on digital performance channels and website analytics, conducting holistic channel analysis, optimizing channel performance, automating reports and predictions, and delivering strategic recommendations to management.

Key Responsibilities:
Digital Analytics with adobe, Web, Google analytics experience
- Generate regular reports highlighting key metrics such as impressions, clicks, conversions, and return on investment (ROI).
- Identify trends, patterns, and opportunities for improvement in digital channel performance.
- Collaborate with marketing teams to align strategies and provide actionable recommendations based on performance data.
- Conduct comprehensive analysis of all digital channels enhancing the customer journey and maximizing channel effectiveness.
- Identify opportunities for synergy and optimization across different digital channels.
- Identify opportunities and Ensure implementation of automated reporting systems to streamline data collection, analysis, and reporting processes.
- Utilize data modeling and predictive analytics techniques to generate forecasts and predictions for digital performance.
- Provide comprehensive management reports on digital performance, channel insights, and optimization strategies to senior management based on data-driven insights
- Clearly communicate complex data and insights to stakeholders in a concise and actionable manner. Required Skills and Qualifications:

- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Proficiency in digital analytics tools such as Google Analytics, Webtrekk, Mapps.
- Knowledge of performance tracking platforms for digital channels (e.g., Google Ads )
- Experience in implementing automation and predictive analytics solutions.
- Excellent communication skills to effectively present complex data and insights to stakeholders.
- Attention to detail and the ability to work with large datasets to identify patterns and trends - Deep understanding of digital marketing concepts, strategies
- Strong problem-solving skills, solution oriented mindset
- Strong ability to work as part of a team
- +6years of experience
- Optional: experience leading teams

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