Digital Marketing Executive
3 weeks ago
Position Overview: The Digital Marketing Executive plays a crucial role in developing, implementing, and managing digital marketing campaigns and strategies to enhance brand awareness, drive online traffic, and achieve business goals. This role involves a blend of creativity, analytical thinking, and technical expertise to effectively navigate the digital landscape and contribute to the growth of the company.
- Key Responsibilities:
Content Strategy:
Collaborate with the content team to develop engaging and relevant content for digital channels, including social media posts, blog articles, videos, and infographics. Ensure content aligns with brand guidelines and resonates with the target audience.
Social Media Management:
Manage and maintain social media profiles, including creating content calendars, scheduling posts, and engaging with followers. Monitor social media trends, industry news, and competitor activities to identify opportunities for improvement.
Search Engine Optimization (SEO): Implement SEO strategies to improve organic search rankings and drive qualified traffic to the company's website. Conduct keyword research, optimize on-page content, and monitor website performance using SEO tools.
Paid Advertising: Create and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant platforms. Develop ad copy, select targeting options, and optimize campaigns for better ROI.
Analytics and Reporting: Generate regular reports on key performance metrics, including website traffic, conversion rates, social media engagement, and more. Provide insights and recommendations for improving campaign effectiveness and achieving goals.
Market Research: Stay up-to-date with industry trends, digital marketing innovations, and emerging technologies to remain competitive. Conduct market research to identify target audiences, their preferences, and behavior.
Qualifications and Skills:
Bachelor's degree in Marketing, Digital Marketing, Business, or related field. Proven experience in digital marketing, preferably in a similar role.
Strong understanding of digital marketing channels, tools, and best practices.
Analytical mindset with the ability to interpret data and draw actionable insights. Creative thinking and the ability to generate innovative marketing ideas. Strong project management and multitasking skills.
Familiarity with HTML, CSS, and basic graphic design tools is a plus. Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are advantageous.
**Salary**: ₹8,942.25 - ₹25,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Pune, Maharashtra: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
Expected Start Date: 19/08/2023
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