Digital Marketing Strategist

5 months ago


Noida, India SynapseIndia Full time

**SynapseIndia **is a 23+ years old Software development company having development offices in India and USA with clients across the globe.

We are located in Noida SEZ, within 10 minutes’ walk to nearest metro station.

**Why work with us?**
- **Google partner** and **Microsoft partner** company with certified professionals.
- **MNC **having clients and employees all over the world.
- Expansion plan to cross over 500 IT professionals within the next 6 months.
- Structured environment with industry leading **CMMI level-5** compliant processes.
- **Salaries are always paid on time**, from the time company started till date.
- Despite market conditions, we have **not laid off **people.
- 2nd and last Saturday of every month is off for everyone.
- **No night shift.** People are encouraged to work within office hours during day shift.
- **100% satisfied employees**. We place a high level of trust in our employees and provide them with ample growth opportunities.
- **Eco-friendly **workplace in order to promote health and well-being of our employees.
- Our offices are equipped with special **anti-radiation and negative energy removal chips**.
- We prioritize **job security** for every individual working in our company.
- We **celebrate all festivals** with enthusiasm and fun.
- **Yearly appraisals**. We have even given more than 100% increment for exceptional performers at times.
- We recognize and **reward the top performers** on a monthly basis for their outstanding performance.
- Provide benefits like **Accidental and Medical Insurance.**

**What we are looking for?**:

- **Designation - **Digital Marketing Strategist
- **Skills -** Wordpress,
- **Experience**:

- 5+ years

**What is the work?**:

- Assist with marketing projects in support of overall quarterly and annual business goals.
- Help identify ways to creatively and effectively reach new audiences, driving higher registrations for our educational activities, while continuing to communicate CMEO’s and CEC’s value propositions to audiences and stakeholders.
- Enlist the use of AI where appropriate for content creation and research and automation tools such as Zapier.
- Help manage web content, imagery, advertisements, and updates to keep the site current, while also improving the user experience and conversion rates.
- Knowledge about promotion strategy for E-learning products specifically in pharma & Healthcare
- Help manage the execution of SEO initiatives to meet target objectives, increase site traffic, and improve organic rankings.
- Help manage additional digital marketing strategies, including SMS campaigns, YouTube channel updates and optimization, social channel streaming, and podcasts.
- Assist with association and other organizational partnership fulfillment.
- Assist with gathering and analyzing data to help identify opportunities for improvement.
- Work collaboratively with the team to successfully execute projects with defined timelines.
- Other duties and responsibilities as assigned.

**What skills and experience are we looking for?**:

- Bachelor’s degree in marketing, communications, English or a related field preferred or equivalent combination of education and experience.
- 3+ year of marketing experience within a marketing department or agency preferred; 1+ year of marketing experience within the healthcare or professional education sector preferred.
- 1+ year of experience in PowerPoint and WordPress preferred.
- 1+ year of experience working within HubSpot or similar marketing platform preferred.
- Preferred: experience in AI prompt engineering, SEO best practices and implementation, MarTech API integrations, and social, search, or display ad platform experience.



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