Product Growth

4 weeks ago

Delhi, India Now&Me Enterprises Full time

Now&Me is an **online emotional support network **for people from all over the world to talk about their problems, discuss mental health issues, and connect with others who have been through similar struggles as them

We aim to foster **real and meaningful connections** among people and build a world where nobody ever feels lonely

We are **growing exponentially **and are looking to grow the team and hire passionate people

As an early member of our founding team, you'll have the **opportunity to work closely with the founders.** You'll also play a critical role in Now&Me's growth and development by **being a part of our decision-making processes**

**_Key deliverables: Work on the _**
**_product positioning_**
**_, identify and implement _**
**_integrative product features_**
**_ that increase the shareability of Now&Me's user-generated content,_**

**_ If we find the right fit in you, we will be _**
**o**
**_ffering competitive salaries and ESOPs_**

**We would love to hear from you if**:
2+ years of experience in product marketing or product management, preferably in a related industry [B2C products/Social products/Consumer Apps]

Excellent written and verbal communication skills, possibly including some copywriting skills

Ability to develop, organize, and maintain process documentation

Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring product features to life. You are at the centre of our entire organization, constantly interacting with teammates and users.

Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, startup environment

Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results

Self-starter and organized with the ability to prioritize and manage work independently

An eye for good product design and user experience

**What you'll do**:
Understand the emotional value that our product brings in the lives of people, and communicate the perceived value of our product to potential users

Study our product, translate technical details into benefits for the user, follow and analyze market trends and work on product messaging and positioning

Define a go-to-market strategy that relies on using our product as the main vehicle to acquire, activate, and retain users

Test marketing product features, and releases and evaluate projects using relevant KPIs and feedback from existing and prospective users

Oversee the entire engine from lead generation through to conversion, engagement, and retention

Plan and lead product-led growth campaigns

Execute successful referral programs as we are a social product and benefit a lot from word-of-mouth marketing and network effects

Collaborate with our engineering, marketing, and leadership team

Track the initiatives and measure week-over-week progress

Come up with various ideas and strategies to sustain the growth

A/B test various features, make improvements and take key decisions around them

Be data-driven and open to experimentation

**Bonus points if**:
Passionate about mental health

Experience in building online communities

**How can you apply?**:

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