Executive - Paid Media
2 months ago
**Job Title: Executive - Paid Media**
**Location : Mumbai (SakiNaka)**
**Experience - 3+ years**
**About Us**:
**A strong culture drives success at 3Minds Digital, shaping who we are and how we interact. We believe in a philosophy of WIN-WIN-WIN, where we aim to create an atmosphere and working scenario where the client wins, the employee wins and the company wins.**
**We are a team of 100+ based in Mumbai with offices in London, Bangalore, and Gurgaon. We have worked with top Indian brands such as CNBC, TATA, Reliance, Jio, Raymond, Bajaj Finserv, ITC, Gulf Oil, Zee5.**
**Paid Media Responsibilities**:
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms (Facebook, Google, LinkedIn, marketplace) and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies
**Skills**
***
- Ideally 3 years of PPC & SMA experience in a similar role, with a proven track record of delivering successful campaigns (in-house or agency)
- Experience in all aspects of paid media including Google Ads, Bing Ads, Display and Paid Social
- Proficiency in Google Analytics & Other Measurement tools
- Ability to analyze and improve results
- Commercial awareness to drive businesses forwards
- Excellent reporting skills with a proactive approach
- A willingness to learn, research, and use initiative
- Ability to work to tight deadlines and deliver results
- Excellent time management skills
- Outstanding organizational skills, attention to detail, and the ability to prioritize
- Work as a team player while being able to work on set individual performance goals and KPIs
- Excellent written and verbal communication and literacy skills
- Good command of the English language
- Proactive approach to workload and new ideas
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