Head of Paid Media

4 weeks ago

mumbai, India HDFC securities Full time

Job Description:

As the Paid Media Head, you will be responsible for developing and executing comprehensive paid media strategies to drive targeted traffic, acquire new customers, and increase revenue. You will lead a team of paid media specialists and work closely with cross-functional teams to optimize campaign performance and achieve business objectives.

Key Responsibilities:

Develop and implement strategic paid media plans across multiple channels, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Display Advertising, and Retargeting campaigns.

Lead a team of paid media specialists, providing direction, mentorship, and support to drive campaign performance and achieve KPIs.

Collaborate with the marketing, sales, and product teams to understand business objectives, target audience segments, and product offerings, and translate them into effective paid media strategies.

Conduct in-depth audience research, keyword research, and competitive analysis to identify opportunities and optimize campaign targeting and messaging.

Manage paid media budgets, forecasting and allocating resources effectively to maximize ROI and achieve performance goals.

Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization and improvement.

Implement A/B testing and experimentation methodologies to continuously optimize ad creative, messaging, and targeting strategies.

Stay up-to-date with the latest trends, best practices, and innovations in paid media advertising, and recommend new channels and tactics to drive growth and innovation.

Collaborate with creative teams to develop compelling ad creatives, landing pages, and other assets that drive engagement and conversions.

Provide regular reports and updates to senior management on paid media performance, ROI, and strategic recommendations.

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