Email Marketing Executive

4 weeks ago

Mumbai, India WeAssemble Full time

This position collaborates closely with the Digital team, Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units.

**Responsibilities**
- Create engagement strategies based on an understanding of customer needs and intent.
- Support the execution of automated lead generation programs
- Marketing Automation Platform expert
- Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
- Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.
- Take ownership of marketing technology platforms
- Analyse and report on the performance of channels and campaigns.
- Make it easier to report on marketing impact.
- Aid in the evaluation of new innovative opportunities to increase engagement and/or results.
- Keep up to date with changes/developments in the IT sector through self-learning, training, and research
- 3+ years outreach experience with working on a marketing automation platform such** Woodpecker, Apollo.io or we connect**
- Must be able to demonstrate a high level of marketing automation
- Excellent communication skills written, verbal, presentation
- Proven ability to work in a collaborative environment as well as being a motivated, self-starter
- Support the execution of automated lead generation programs
- Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
- Monitor the campaigns and make necessary changes to generate the lead.

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