Email Marketing Manager

3 weeks ago

mumbai, India The Nielsen Company Full time
Nielsen Marketing Nielsen’s marketing team is tasked with unlocking revenue growth by solidifying and strengthening our domain authority and effectively connecting with our target audience at key (and measurable) moments that matter throughout the buyer work drives the growth of Nielsen’s customer base, lifetime value, and business outcomes by creating and implementing a segment driven approach to all marketing activities from messaging and positioning to strategy creation, execution and measurement. We succeed through the development of data & insight led strategies, innovative ideas, creativity along with exceptional execution and continual optimisation. 

About the job

The Channel Marketing Team, within Integrated Marketing, leads the owned channel strategy, activation and optimization for the enterprise. Managing all marketing levers to drive specific outcomes for stakeholders including B2B & B2C lead and revenue generation and enterprise initiatives. This cross channel team develops and manages stakeholder strategies and execution on digital properties (including ), email, mobile and social properties. Reporting into the Senior Manager of Email Strategy, in this role you will support Nielsen’s audience first global email execution. Responsible for both client and prospect email communications you will work with partners and stakeholders to deliver optimized email communication and campaign programs that drive the highest levels of engagement and impact from the channel.

Responsibilities

Execute email marketing campaigns in partnership with the Product and Go to Market teams from gathering of requirements, design and development, to testing, localization, launch, and reporting Build programs and execute campaigns that drive awareness, engagement, and revenue Work with Product Marketing and Client Communications to build campaigns that inform customers of new product notifications, developments and other critical updates Create and test campaigns and templates that align content to customer preferences Analyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagement Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting Support client communications strategies including during crisis situations, ensuring that clients are provided with accurate and timely information Be responsive and agile to deliver fast response email communications Have the ability to work with varied stakeholders in different geographies and time zones Gain subject matter expertise in customer pain points and deliver proactive solutions Track email best practices, industry trends, and make proactive recommendations

Qualifications

Bachelor’s degree in marketing, business, communication, or other related field 3+ years experience with marketing automation platforms 3+ years experience building, executing and scaling cross-functional email marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting  Experience using analytical tools to measure performance, determine improvements and innovations, and make adjustments accordingly Skills/experience HTML and/or XML, plus the ability to learn our in-house tools quickly Exceptional written and verbal communication skills, experienced English language writer and content creator. Experience in creating sales presentations using Google Slides Excellent organization, project management, communication and problem solving skills A keen eye for detail and the ability to articulate complex concepts in a clear and concise manner A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment Strong relationship skills capable of developing, maintaining and growing internal and external strategic relationships across partners and functions ABOUT NIELSEN As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and act. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, inquisitive colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work

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