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Ad Operations

2 months ago

New Delhi, India JobsFlix Full time

**Job Title**: Ad Operation - Campaign Executive(Google Ads)

**Company**: Premium Travel Agency

As a Digital Marketing Executive specializing in Google Ads your role is pivotal in driving online visibility, traffic, and revenue for the agency. You will be responsible for planning, executing, and optimizing Google Ads campaigns to promote our travel packages, destinations, and services. Your expertise in Google Ads will contribute to the agency's digital marketing success and help us reach our target audience effectively.

**Key Responsibilities**:
**Google Ads Campaign Management**: Create, manage, and optimize Google Ads campaigns, including Search, Display, Video, and Shopping, to achieve set performance goals, such as clicks, conversions, and ROI.

**Keyword Research**: Conduct thorough keyword research to identify relevant and high-performing keywords for travel-related content and campaigns.

**Ad Copywriting**: Write compelling ad copies that attract and engage potential travelers, ensuring alignment with campaign objectives.

**Bid Management**: Monitor and adjust bids to maximize ad visibility, maintain a competitive position, and achieve desired ad spend efficiency.

**Ad Extensions**: Implement ad extensions (site links, callouts, structured snippets, etc.) to enhance ad visibility and provide additional information to potential customers.

**A/B Testing**: Continuously test ad creatives, landing pages, and other campaign elements to optimize performance and improve click-through rates (CTR) and conversion rates.

**Budget Management**: Manage campaign budgets effectively, allocate resources based on performance, and provide regular reports on spending and outcomes.

**Conversion Tracking**: Set up and maintain conversion tracking to measure campaign success and ROI accurately.

**Competitor Analysis**: Keep a close eye on competitors' strategies and adjust campaigns accordingly to maintain a competitive edge.

**Analytics and Reporting**: Utilize Google Analytics and other reporting tools to analyze campaign data, generate insights, and prepare performance reports for stakeholders.

**Salary**: ₹35,000.00 - ₹40,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Speak with the employer**
+91 7339720033
Application Deadline: 30/08/2023
Expected Start Date: 28/08/2023

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