P2

2 months ago


Coimbatore Tamil Nadu, India Polycab India Full time

Coimbatore, Tamil Nadu, India
- Department- Influencer Management_Influencer Management- Job posted on- Oct 05, 2024- Employee Type- STAFF- Experience range (Years)- 0 - N.A.Responsible for business development in his/her area. This includes owning the Influencer management plan, driving new influencer scouting, onboarding, and engagement, driving premium/new products, cross-selling by putting the right team in place, and providing timely market feedback to Zonal Business Development Manager.

**Accountabilities**

**Responsibilities**

**Authorities**

Business development of IHB sites through key influencers
- Drive Influencer scouting and segmentation for the zone (Large Electricians, Electrical contractors, Small Electricians etc.)
- Ensure BD team’s adherence to beat plan of influencer engagements
- Monitor NPS of active influencers and ensure their monetary/ non-monetary benefits are disbursed in fair, timely manner
- Improve effectiveness & returns from field marketing by driving lead conversions & premiumization
- Provide timely and ongoing feedback to HO and sales teams about market developments
- Reviews performance of territory BD team and ensures close coordination with sales & marketing teams
- Establish and maintain strong professional relationships with key influencers - ensure consistent billings on app
- Consolidate & communicate feedback on key areas of improvements in the digital tools utilized by influencers & BD team
- Regular touchpoints with top influencers (as well as retailers) to ensure enrolments, find need gaps and market best practices
- Lead site visits for top contractors, compete contractors and drive conversions and engagement
- Approval of beat plan to align with target metrics
- Uniform allocation of monetary/ non-monetary gifts among MSRs/ GETs

Team and stakeholder management
- Manage 6-7 BD Team MSRs, ensure availability of 100% of team strength
- Guide and manage the business development team and help drive target achievement
- Identify and set-up required trainings for the team and ensure 100% adherence
- Coordinate with sales team to ensure high conversions of leads to sales
- Annual evaluation of MSRs/ GETs

Process initiatives
- Demarcate sub-territory areas and create, monitor beat plans for all MSRs/ GETs
- Set, communicate, and drive targets for all MSRs/ GETs
- Sign off on the Influencer meet/engagement activities with respect to approvals
- Approval of large meets/ engagement activities


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