Media Buyer

4 weeks ago

Remote, India JRNY Digital Full time

**Experienced Paid Media Buyer**

**Job Title**: Experienced Paid Media Buyer

**About Us**:
JRNY Digital is a dynamic and innovative digital marketing agency dedicated to delivering exceptional results for our clients. With a focus on creativity and data-driven strategies, we strive to push the boundaries of digital marketing to ensure our clients achieve their business goals. We are looking for an experienced Paid Media Buyer to join our growing team and take our campaigns to the next level.

**The Opportunity**:
This is an opportunity for you to play an integral role in a growth-focused agency that is rapidly executing a BIG vision. Thanks to an incredible suite of clients, we have ample opportunity for growth but believe in doing so organically. To achieve great things, we need great people like you

If you believe that life is too short to do boring work, you'll fit right in. We partner with remarkable companies in high-growth verticals like eCommerce and technology. Working with great brands is one thing, but working with great people is what really ignites our spark.

As a Paid Media Buyer, you will take the reins on the strategy and execution of a high-value portfolio of accounts. You have extensive experience across multiple channels and a big-picture marketing mindset. Building relationships with your team and clients takes precedence over everything else. As the key point of contact for your portfolio of clients, you will directly liaise with clients and execute campaigns.

Most importantly, you’re passionate about growth. Every day, you’re looking for opportunities to support the growth of your clients, your team, and most importantly, yourself.

**Key Responsibilities**:

- Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
- Conduct thorough market research and audience analysis to identify target segments and opportunities.
- Create and optimise ad creatives, copy, and landing pages to improve click-through rates and conversion rates.
- Monitor and analyse campaign performance, providing regular reports and insights to clients and internal stakeholders.
- Utilise data-driven strategies to optimise ad spend and ensure maximum ROI.
- Stay updated with industry trends, platform updates, and best practices to ensure campaigns are cutting-edge and effective.
- Collaborate with the creative and content teams to align strategies and ensure cohesive campaign execution.
- Manage budgets and allocate resources effectively to achieve campaign goals.
- Conduct A/B testing and experiments to continuously improve campaign performance.

**Qualifications**:

- Bachelor’s degree in Marketing, Advertising, or a related field.
- Minimum of 2 years of agency experience in paid media buying, with a strong portfolio of successful campaigns.
- Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent understanding of PPC, CPC, CPM, CPA, and other advertising metrics.
- Experience with A/B testing, conversion rate optimization, and performance tracking.
- Exceptional communication skills, both written and verbal.
- Ability to work independently and as part of a collaborative team.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- **Detail-Oriented**: You meticulously analyze campaign metrics and leave no stone unturned.
- **Creative Thinker**: You bring fresh ideas to the table and think outside the box to solve problems.
- **Proactive**: You take initiative and are always looking for ways to optimize and improve campaigns.
- **Data-Driven**: You make decisions based on data and have a strong analytical mindset.
- **Adaptable**: You thrive in a fast-paced environment and are quick to adjust strategies as needed.
- **Collaborative**: You work well with others and value input from team members.
- **Results-Oriented**: You are focused on achieving measurable results and meeting client objectives.
- **Curious**: You are always eager to learn about new trends, tools, and best practices in digital marketing.

**Our Culture**:
The JRNY Digital culture builds partnerships, careers, and employee growth by creating a workplace that values honesty, transparency, results, genuine care and support, and growth mindset. We place a massive emphasis on personal growth and development and guarantee that every week you will have time to continue to sharpen your skills.

We work hard and we play hard. We always have a pipeline full of monthly and quarterly team events that get us out of the office together to celebrate our wins.

**The Perks**:

- Competitive salary and benefits package.
- PTO + holidays off.
- A day off on your birthday.
- Virtual team events and training.
- Working with genuinely awesome people.
- Opportunity to work with a d

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