Marketing Intelligence, From Fmcg Sector

3 weeks ago

Gurugram Haryana, India House of Achievers Full time

**Job Title**: Manager - Marketing Intelligence

**Salary Range**: ₹14-16 LPA (max)

**Job Purpose**

The Marketing Intelligence Manager is responsible for gathering, analyzing, and interpreting data related to market trends, consumer behavior, and competitive activities. This role is vital for informing strategic marketing decisions, focusing on market penetration, market development, USP communication, and diversification strategies.

**Role and Responsibilities**

**1. Market Penetration**
- **Sales Data Analysis**: Monitor and analyze sales data to evaluate market share and identify trends over time.
- **Customer Segmentation**: Conduct in-depth analyses of customer segments to identify high-potential groups for targeted marketing efforts.
- **Competitive Benchmarking**: Assess competitor performance and market strategies to identify areas for improvement.
- **Campaign Effectiveness**: Evaluate the effectiveness of current marketing campaigns to determine successful tactics for market penetration.

**2. Market Development**
- **Market Research**: Conduct primary and secondary research to explore potential new markets, considering demographic, economic, and psychographic factors.
- **Trend Identification**: Utilize market intelligence tools to track emerging trends and consumer preferences, highlighting new market opportunities.
- **Feasibility Studies**: Analyze potential entry barriers and assess the viability of entering new markets or geographic regions.
- **Partnership Analysis**: Evaluate potential partnerships or alliances that could facilitate market entry.

**3. USP Communication**
- **Message Analysis**: Review marketing materials (advertisements, websites, social media) to ensure the Unique Selling Proposition (USP) is clearly articulated and aligns with customer needs.
- **Consumer Feedback**: Collect and analyze customer feedback, reviews, and sentiment to understand brand perceptions.
- **Competitor Analysis**: Benchmark the company’s USP against competitors to identify differentiators and areas for enhancement.
- **A/B Testing**: Implement and analyze A/B tests on different messaging strategies to identify the most effective ways to communicate the USP.

**4. Diversification**
- **Market Gap Analysis**: Identify gaps in the current market that could be addressed through new product development or market entry.
- **Risk Assessment**: Evaluate potential risks and benefits associated with diversification strategies, including market volatility and resource allocation.
- **Consumer Insights**: Gather insights on consumer needs and preferences to inform new product development or service offerings.
- **Performance Metrics**: Utilize predictive analytics to forecast the potential impact of diversification on sales and market share.

**Skills Required**:

- **Research Skills**: Expertise in market research methodologies, including both qualitative and quantitative techniques.
- **Technical Proficiency**: Familiarity with data analysis tools (e.g., Excel, SQL, R, Python) and market intelligence software (e.g., Nielsen, Mintel).
- **Communication Skills**: Strong ability to convey findings clearly and effectively to stakeholders, utilizing data visualization tools.
- **Strategic Thinking**: Capability to connect insights from data analysis to broader business strategies and objectives.

**Qualifications Required**
- MBA (Full-Time)
- Minimum 6 years of experience in an FMCG organization
- Location: Gurugram

Pay: ₹1,400,000.00 - ₹1,600,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Experience**:

- total work: 3 years (preferred)

Work Location: In person

  • Sales Excellence, From Fmcg Background

    3 weeks ago

    Gurugram, Haryana, India House of Achievers Full time

    **Job Title**: Manager - Sales Excellence **Salary Range**: ₹15-16 LPA (maximum) **Job Purpose**: The Manager - Sales Excellence will drive sales performance and channel development through head office-led initiatives and schemes. This role will also provide technology-driven support to the sales team by improving business processes. **Role and...

  • Sales Executive for Fmcg Company in Sector 43,gurgaon

    3 weeks ago

    Gurugram, Haryana, India Capital Placement Services Full time

    **Gurgaon** Conduct market research to identify selling possibilities & evaluate customer.Prepare and deliver appropriate presentations on products and services.Gather feedback from customers or prospects and share with internal teams\ Minimum 2 years experience in marketing and sales - Experience - 2 - 5 Years - Salary - 2 Lac 25 Thousand To 3 Lac 25...

  • Bdm Sales for Fmcg Gurgaon Sector 65

    3 weeks ago

    Gurugram, Haryana, India Capital Placement Services Full time

    **Gurgaon, Delhi** Responsible for development of Distributor & Retail Sales Channel for selling FMCG goods, Home products etc Should be able to create & handle Modern Trade & retail sales channels. Manage Existing Network of Buyers - Experience - 3 - 8 Years - Salary - 3 Lac To 5 Lac P.A. - Industry - Sales & Marketing / Business Development / Telecaller -...

  • Sales Officer

    2 weeks ago

    Gurugram, Haryana, India NIMBUS HARBOR Full time

    Urgent opening for Sales Officer Company Name: Tea leaf & Co. Job Location: Gurgaon, Haryana CTC: 4-5 LPA Job description: 1) Good & Soft Communication skills 2) Knowledge and experience into General Trade 3) Minimum graduate or equal 4) Minimum 2 years of experience in FMCG Sector 5) Prepare sales strategy and promote to our unlaunched product 7)...

  • Team Lead- Market Intelligence

    3 weeks ago

    Gurugram, India Kia India Full time

    Position Overview: We are seeking a highly skilled and experienced Team Lead for Market Intelligence in the automotive sector. The successful candidate will be responsible for leading a team of market analysts and aligning their efforts to support strategic decision-making and business objectives. This role requires expertise in market research, consumer...

  • Fmcg Sales Executive

    3 weeks ago

    Gurugram, Haryana, India Okie placement services private limited Full time

    Fast-moving consumer goods (FMCG) sales jobs involve a variety of responsibilities, including: Sales: Meeting and exceeding sales targets, developing sales strategies, and executing sales plans Customer service: Keeping in contact with existing customers, making appointments with new customers, and providing exceptional customer service Marketing:...

  • Content Writer- FMCG/OTC/Healthcare

    1 week ago

    Gurugram, Gurugram, India ETHICS GROUP OF COMPANIES Full time

    Job Description Job Title: Content Writer Location- Gurgaon Only candidates with prior experience in the FMCG/OTC/Healthcare sector. Job Overview: As a Content Writer, you will play a crucial role in developing high-quality and engaging content that informs, educates, and inspires our target audience. Your primary focus will be on creating written...

  • Team Lead- Market Intelligence

    4 weeks ago

    gurugram, India Kia India Full time

    Position Overview: We are seeking a highly skilled and experienced Team Lead for Market Intelligence in the automotive sector. The successful candidate will be responsible for leading a team of market analysts and aligning their efforts to support strategic decision-making and business objectives. This role requires expertise in market research, consumer...

  • Team Lead- Market Intelligence

    3 weeks ago

    Gurugram, India Kia India Full time

    Position Overview: We are seeking a highly skilled and experienced Team Lead for Market Intelligence in the automotive sector. The successful candidate will be responsible for leading a team of market analysts and aligning their efforts to support strategic decision-making and business objectives. This role requires expertise in market research, consumer...

  • Team Lead- Market Intelligence

    3 weeks ago

    Gurugram, India Kia India Full time

    Position Overview: We are seeking a highly skilled and experienced Team Lead for Market Intelligence in the automotive sector. The successful candidate will be responsible for leading a team of market analysts and aligning their efforts to support strategic decision-making and business objectives. This role requires expertise in market research, consumer...

  • Sales Executive

    2 weeks ago

    Gurugram, Haryana, India One World Full time

    **JOB DESCRIPTION -** **Job Title**: Sales Executive - Traditional Trade/General Trade **Industry**: FMCG **Base Location**: Gurgaon (Urban) **Areas to be covered**: Outer Gurgaon **Reporting Manager**: Area Sales Manager **Business Size**: INR 8.4 CR Annually **Key Job Responsibilities -** Sales Focus - Ensure achievement of monthly, quarterly and...

  • Agm - Public Sector Sales

    3 weeks ago

    Gurugram, Haryana, India STL - Sterlite Technologies Limited Full time

    **Role description**: Role Purpose: Supports the requirements of Key Accounts for Sterlite. Provides end to end support to KAM Key Accountabilities: B.Tech/MBA with 0-5 years of experience in private sector B2B sales for the product / service / software business Preferred Experience and Qualification: Responsible for data collection/analysis and reporting...

  • Fmcg Sales Executive for North Delhi Location Salary

    3 weeks ago

    Gurugram, Haryana, India Capital Placement Services Full time

    **Gurgaon, Delhi, North Delhi, South Delhi** Fmcg Sales Executive for North Delhi Location Salary 15k-25k salary: - 15k -25k manju Yadav job Description supervision of Daily Stock Loading from Warehouse and Updation of Same Via Mobile App. supervision of Stock Delivery as per Route Plan. payment Collection from Canteen and Settlement as per Sop booking...

  • Sales Executive for Interiors Company in Sector 48

    2 weeks ago

    Gurugram, Haryana, India Capital Placement India Full time

    Sales Executive For Interiors Company in Sector 48 Gurgaon Position: - Sr. Sales Executive Location - Gurgaon Salary - 20-35 K Experience Required - 1+ yrs Good communication mandatory **Requirements**: **Job Description**: Interacting With Clients on Phone, Whatsapp or During Their Visit To Our Studio Inform Client About Products; Guide Them About Process...

  • Marketing Executive

    4 weeks ago

    Gurugram, Haryana, India Baby and Mom Retail Pvt. Ltd Full time

    **Job description for Marketing Executive** Please find below the company details and job description: Baby & Mom Retail Private Limited is a global, diversified organization of 7 major brands. We deliver end-to-end solutions in baby care, personal care, home care, and pet care. Developing iconic landmarks since 2013, with a dedicated workforce of over 250+...

  • Sales Trainer for Fmcg Company in Sector 48, Gurgaon

    4 weeks ago

    Gurugram, Haryana, India Capital Placement India Full time

    Create and execute learning strategies and programs & training. Evaluate individual and organizational development needs. Implement various learning methods companywide (e.g., coaching, job-shadowing, online training, etc.) Design and deliver e-learning courses, workshops, and other training Assess the success of development plans and help employees make...

  • Team Member- Market Intelligence

    3 weeks ago

    Gurugram, India Kia India Full time

    Position Overview: We are looking for a dedicated Market Intelligence Team Member to support the research and analysis efforts for the automotive sector. The ideal candidate will assist in gathering market data, tracking industry trends, and providing insights to support strategic business decisions. Key Responsibilities: - Market Research: Conduct...

  • Sales Officer for Fmcg Company in Gurugram

    3 weeks ago

    Gurugram, Haryana, India Capital Placement Services Full time

    **Gurgaon** Jobs and Responsibility Achieve and Exceed sales targets. Compiling data & facts for the purpose of Planning and Growth. Planning & Forecasting Primary and Sec.Sale, Setting goals for individual distributors. Maintain and increase the depth and width of the distribution. **Skills**: - Complete Knowledge of the Retail Market. Good relations...

  • Channel Sales Manager

    2 weeks ago

    Gurugram, India Upraised Full time

    1. Develop and execute periodic sales plans to drive revenue growth through channel partners.2. Set SKU-wise sales targets, implement promotional activities, and strengthen distributor relationships.3. Lead channel expansion efforts by identifying, onboarding, and managing new distributors and channel partners.4. Allocate and monitor monthly and weekly sales...

  • Urgent Requirement for Fmcg Sales Executive Gurgaon Location 15k-20k

    3 weeks ago

    Gurugram, Haryana, India Capital Placement Services Full time

    **Gurgaon, Delhi, North Delhi, South Delhi** Urgent Requirement for Fmcg Sales Executive Gurgaon Location 15k-20k location: - Gurgaon, North Delhi, South Delhi, salary: - 15k - 20k contact Person: - Manju Adav experience: - 0.6 Month's to 7 Years outlets: College Canteens job Description: supervision of Daily Stock Loading from Warehouse and Updation of...