Public Relation Officer
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Careers advice>Job descriptions>Public relations (PR) officer: job descriptionJob descriptions and industry overviewsPublic relations (PR) officer: job description
Olivia Rowland
21 Jun 2023, 15:39
Public relations officers use a wide range of media to build and sustain a positive public image for brands and other clients.
SaveSharePR officers, whether in house or based with an agency, are likely to work with other communications professionals, such as marketing teams, designers and copywriters.
Public relations officers (also known as public relations account executives) plan and develop PR strategies for brands, individuals and organisations. As part of this, they will identify target audiences, then develop and share information that’s tailored to audience preferences. Some PR officers handle crisis communications, dealing with negative information about a client and aiming to protect their reputation.
Some PR officers work in house and focus on projects and campaigns for their own employer, while others are employed by agencies (or are freelance) and work with a number of clients.
PR is considered part of the ‘marketing mix’ - all of the activities a brand needs to do to promote their services or products. PR officers, whether in house or based with an agency, are likely to work with other communications professionals, such as marketing teams, designers and copywriters.
Typical duties include:
- Planning publicity strategies and campaigns.
- Writing and producing presentations, articles, press releases and social media posts.
- Designing or project managing the production of visual communications and digital content.
- Dealing with enquiries from the public, the press and related organisations.
- Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits.
- Speaking publicly at interviews, press conferences and presentations.
- Providing clients/colleagues with information about new promotional opportunities and current PR campaigns’ progress.
- Analysing media coverage.
- Commissioning or undertaking relevant market research and data analysis.
- Coordinating and analysing the success of online advertising.
- Keeping records of progress, budgets and timescales, and keeping clients/colleagues up to date with these.
**Job Type**: Permanent
Pay: ₹15,000.00 - ₹28,237.54 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
- Fixed shift
Supplemental Pay:
- Quarterly bonus
**Experience**:
- total work: 2 years (required)
Work Location: In person
Application Deadline: 31/12/2024
Expected Start Date: 31/12/2024
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