Hubspot Architect

**Company Description**
The Linux Foundation is the organization of choice for the world’s top developers and companies to build ecosystems that accelerate open technology development and commercial adoption. Together with the worldwide open source community, it is solving the hardest technology problems by creating the largest shared technology investment in history. Today, the Linux Foundation has over 2,000 corporate members from over 41 countries, including every single one the Fortune 100. The Linux Foundation has proudly created over $54B in shared technology value since inception. We’re growing at a phenomenal rate and we’re looking for top marketer’s to join our growing team.

**Key Responsibilities**
- HubSpot CRM Management
- Standardizing CRM Usage: Develop and enforce best practices for HubSpot CRM usage across the organization, ensuring consistency in data entry, contact management, and pipeline management across all sub-foundations.
- Data Quality and Enrichment: Establish ongoing data cleansing, enrichment, and validation protocols to maintain high-quality, accurate, and up-to-date data within HubSpot.
- Data Intake and Integration Processes: Design and implement efficient data intake processes, ensuring seamless integration of data from multiple sources into HubSpot, and manage integrations with other tools and platforms used within the Linux Foundation.
- Marketing Automation and Buyer Journeys
- Build and Optimize Automation Workflows: Design, implement, and manage sophisticated marketing automation workflows that align with buyer personas and lifecycle stages, ensuring seamless lead nurturing and engagement.
- Buyer Journey Development: Create and optimize automated buyer journeys to guide leads through the funnel effectively, driving higher conversion rates and improving user experience.
- Sales Process Automation and Support
- Sales Process Optimization: Design and implement automated sales processes within HubSpot, including lead scoring, task automation, and follow-up reminders, enhancing sales team productivity and effectiveness.
- Intelligent Lead Routing: Develop intelligent lead routing strategies that assign leads to the appropriate sales representatives based on predefined criteria, ensuring timely and effective follow-up.
- Analytics, Reporting, and Forecasting
- Comprehensive Reporting: Develop and maintain detailed reporting within HubSpot to track key performance indicators (KPIs) such as lead generation, conversion rates, and campaign effectiveness, providing actionable insights to the marketing and sales teams.
- Marketing Attribution: Create and optimize a marketing attribution model within HubSpot to accurately measure the impact of various marketing activities on lead generation and conversions, offering clear insights into marketing ROI.
- Forecasting Models: Build and maintain forecasting models to support accurate revenue predictions and pipeline management, enhancing the decision-making process.
- ICP Analytics and Feedback Mechanism
- ICP Development and Analysis: Analyze Ideal Customer Profiles (ICPs) using HubSpot’s data, providing actionable insights to refine targeting and improve marketing strategies.
- Sales Feedback Loop: Establish a feedback mechanism between marketing and sales teams to continuously refine ICPs, enhance lead quality, and improve campaign targeting.
- Training, Adoption, and Best Practices
- Team Training and Support: Conduct regular training sessions for marketing and sales teams to improve HubSpot proficiency across the organization, ensuring effective use of tools and adherence to best practices.
- User Adoption and Satisfaction: Monitor HubSpot adoption and usage across teams, gathering feedback to improve user satisfaction and system utilization.
- Collaboration and Stakeholder Management
- Cross-Functional Collaboration: Act as the primary point of contact for HubSpot-related queries, working closely with marketing, sales, and IT teams to ensure HubSpot configurations align with organizational goals.
- Stakeholder Communication: Provide regular updates and insights to stakeholders, ensuring alignment on CRM strategy, marketing automation, and sales process optimization.

**Key Performance Indicators (KPIs)**
- Data Quality: Maintain a high percentage of clean, enriched, and validated data in HubSpot.
- Automation Efficiency: Measure the number and effectiveness of automated workflows implemented and their impact on lead nurturing and conversion.
- Lead Conversion Rates: Track improvement in lead-to-customer conversion rates due to optimized buyer journeys and intelligent lead routing.
- Attribution Accuracy: Ensure the accuracy and comprehensiveness of the marketing attribution model within HubSpot.
- Sales Productivity: Increase in sales team productivity metrics (e.g., time saved through automation, number of automated tasks completed).
- Reporting and Insights: Deliver timely and accurate forecasting and reporting outputs