Digital Marketing Strategist

3 weeks ago


Kochi Kerala, India Diffrenz Business Solutions Private Limited Full time

Diffrenz Business Solutions Pvt Ltd is a leading IT firm specializing in ERP development, branding, and digital marketing. We pride ourselves on delivering innovative solutions to our clients, leveraging the latest technologies and strategies to drive business growth.

**Responsibilities**:

- Develop and implement comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion across various online channels.
- Manage and optimize social media marketing campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Plan and execute ad network marketing campaigns, including Google Ads, Display Ads, and other relevant platforms, to maximize ROI.
- Collaborate with cross-functional teams to ensure alignment between digital marketing efforts and overall business objectives.
- Utilize analytics tools to track and analyze campaign performance, identify areas for improvement, and optimize strategies accordingly.
- Stay updated on the latest trends and best practices in digital marketing, and proactively recommend new strategies and tactics to enhance our competitive edge.
- Lead the development and execution of omni-channel/shopping platform strategies, leveraging platforms such as Amazon, Flipkart, etc., to drive sales and revenue.

**Requirements**:

- Bachelor's degree in Marketing, Communications, or related field.
- 4 to 5 years plus experience in digital marketing, with a proven track record of success in social media marketing, ad network marketing, and omni-channel/shopping platform strategies.
- Strong understanding of digital marketing tools and platforms, including but not limited to Google Analytics, Facebook Business Manager, etc.
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Creative thinker with a passion for innovation and driving results.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Mumbai-based or willing to relocate.

Schedule:

- Day shift

**Experience**:

- total work: 5 years (preferred)

Work Location: In person



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