Paid Media Marketing Internship

2 months ago

Ghansoli Navi Mumbai Maharashtra, India Wecraft Interactive Solutions Private Limited Full time

**Internship Overview**:
As a Paid Marketing Intern, you will have the opportunity to gain hands-on experience in digital advertising and learn how to effectively drive traffic, leads, and conversions through paid channels. This internship offers valuable exposure to the field of digital marketing and the chance to work on real-world projects in a collaborative and supportive environment.

**Responsibilities**:
**Campaign Management**:

- Assist in the setup, optimization, and monitoring of paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct keyword research and ad copywriting for search engine marketing (SEM) campaigns.
- Create and test ad creatives for display and social media advertising campaigns.

**Performance Analysis**:

- Analyze campaign performance data and provide insights to optimize campaign performance and return on investment (ROI).
- Monitor key metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
- Assist in preparing regular reports to track and report on campaign performance.

**Ad Creative Development**:

- Collaborate with the marketing team and graphic designers to develop compelling ad creatives and landing pages.
- Assist in A/B testing ad variations to identify the most effective messaging and visuals.

**Market Research**:

- Conduct research on industry trends, competitor strategies, and target audience behaviors to inform paid marketing strategies.
- Stay updated on emerging trends and best practices in paid advertising.

**Qualifications**:

- Currently enrolled in a relevant undergraduate or graduate program, preferably in marketing, advertising, or a related field.
- Strong interest in digital marketing, particularly paid advertising.
- Basic understanding of digital advertising platforms such as Google Ads, Facebook Ads Manager, etc.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Excellent communication and collaboration skills.
- Detail-oriented with strong organizational and time-management abilities.

**Benefits**:

- Hands-on experience in digital advertising within a dynamic and supportive work environment.
- Mentorship and guidance from experienced marketing professionals.
- Opportunity to work on real-world projects and make a meaningful impact.

**Job Type**: Internship
Contract length: 3 months

**Salary**: From ₹3,000.00 per month

Schedule:

- Day shift

Application Question(s):

- City of Residence?

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

**Speak with the employer**

+91 9372071899

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