SEO - PPC Advertising Expert Needed

2 weeks ago

Mohali, India TAG Full time

Title: SEO, PPC Advertising, and Amazon Campaign Management Expert Needed

Description:
We are in search of a skilled SEO and PPC advertising specialist who can also manage Amazon campaigns to optimize our online presence and drive sales. Our primary objectives include improving website visibility, increasing traffic, and maximizing conversions on Amazon.

Key Responsibilities:
1. Conduct comprehensive keyword research to identify relevant and high-converting keywords for our industry and products.

2. Implement on-page and off-page SEO strategies to enhance website visibility, organic traffic, and keyword rankings.

3. Optimize product listings on Amazon, including titles, bullet points, descriptions, and backend keywords, to improve search rankings and sales.

4. Develop and execute PPC advertising campaigns across various platforms, including Google Ads, Bing Ads, and Amazon Advertising.

5. Monitor PPC campaign performance closely, analyze key metrics such as ROAS (Return on Advertising Spend) and ACoS (Advertising Cost of Sales), and make data-driven optimizations to maximize ROI.

6. Manage Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to increase product visibility and drive sales on the platform.

7. Conduct regular audits of SEO and PPC campaigns to identify areas for improvement and implement strategies to enhance performance.

8. Provide regular reports on SEO, PPC, and Amazon campaign performance, including insights, recommendations, and action plans for optimization.

**Requirements**:
1. Proven experience in SEO, PPC advertising, and Amazon campaign management, with a track record of improving website visibility and driving sales.

2. Expertise in keyword research tools, SEO analytics platforms (e.g., Google Analytics, SEMrush), and PPC advertising platforms (e.g., Google Ads, Amazon Advertising).

3. Strong analytical skills and the ability to interpret data to make informed decisions and optimizations.

4. Excellent communication skills and the ability to collaborate with cross-functional teams.

5. Detail-oriented approach with a commitment to delivering high-quality work within deadlines.

6. In-depth understanding of search engine algorithms, PPC bidding strategies, and best practices for Amazon advertising.

7. Familiarity with Amazon Seller Central and experience managing Amazon Seller accounts.

If you have the expertise and experience to drive SEO, PPC, and Amazon campaign success for our business, we'd love to hear from you. Please include examples of past projects and results achieved. We are open to discussing both fixed-price and hourly rate arrangements.

Budget: Flexible, depending on experience and proposed scope of work.

Deadline for proposals: 22 March 2024

Note: We prioritize ethical practices and transparency. Any black hat SEO techniques or unethical advertising strategies will not be tolerated. We are seeking a reliable and experienced professional to help us achieve sustainable growth through legitimate SEO, PPC, and Amazon advertising efforts.

**Salary**: ₹9,854.42 - ₹15,000.00 per month

**Benefits**:

- Paid sick time
- Work from home

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay
- Performance bonus

**Experience**:

- total work: 1 year (required)

Work Location: In person

**Speak with the employer**

+91 9417163999

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