Internship - Marketing Analytics

4 weeks ago

Bengaluru Karnataka, India mPower Software Services Full time

**THE COMPANY**

MPOWER’s borderless loans and scholarships enable students from around the world to realize their full academic and career potential by attending top universities in the U.S and Canada.

As a mission-oriented fintech/edtech company, we move extremely quickly and leverage the latest technologies, global best practices, and heavy analytics to tackle one of the biggest challenges in financial inclusion. We’re backed by over $150 million in equity capital from top global investors, which enables fast growth and provides our company with financial stability and a clear path to an IPO over the coming years.

Our global team is composed of former management consultants, financial service and technology professionals, and other experts in their respective fields. We work hard, have fun, and believe strongly in our cause. For us, MPOWER’s mission is personal.

As a member of our team, you’ll be challenged to think quickly, act autonomously, and constantly grow creatively in an environment where fast change and exponential growth are the norm. Ideation and implementation happen very quickly. We value feedback and emphasize personal and professional development by providing the resources you need to further your skills and grow with the company. MPOWER is committed to cultivating your strengths and curiosity and helping you make an immediate impact.

MPOWER has been named one of the best fintechs to work for by American Banker for the past 6 years in a row.. We pride ourselves on being a “growth company for grown-ups,” where there are no pool tables but rather great health, education, and maternity/paternity benefits instead. Our team diversity has been recognized as well; we’re one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, and educational background.

**THE INTERNSHIP - Marketing Analytics ( Bangalore, India )**

We are looking for a dynamic Marketing Intern to join our team and assist with A/B testing initiatives aimed at optimizing marketing strategies and improving website conversion rates. In this role, you will work closely with cross-functional teams, including Marketing, Product, and Tech, to develop and implement testing strategies that inform future campaigns and product developments.

We’re looking for interns who can think creatively and analytically, embrace ambiguity and thrive in an entrepreneurial environment and have a solution-focused mindset driven by making an impact.
- Developing and maintaining a centralized A/B testing learnings framework to track, organize, and categorize insights.
- Collaborating with the wider Marketing, Product, and Tech teams to ensure that test learnings are applied to future initiatives and strategies.
- Assisting in supporting the development of A/B test hypotheses at the audience-segment level, aimed at improving website conversion rates.
- Analyzing and reporting on A/B test results, providing actionable insights to optimize marketing and product strategies.
- Contributing to the ongoing improvement of testing methodologies and processes within the organization.

**THE QUALIFICATION**
- Currently pursuing a degree in Marketing, Business, Data Analytics, or a related field.
- Strong interest in data analysis, marketing optimization, and user experience.
- Excellent communication and collaboration skills, with the ability to work effectively across teams.
- Basic understanding of A/B testing, web analytics, and conversion rate optimization (preferred but not required).
- Strong written and verbal communication skills with the ability present complex information clearly and concisely to different stakeholders

A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple time zones and locations

In addition, you should be comfortable working in a fast growth environment, meaning a small agile team, fast-evolving roles and responsibilities, variable workload, tight deadlines, a high degree of autonomy, and 80-20 everything.

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