Jr. Digital Marketing Executive
4 weeks ago
**Job Title**: Digital Marketing Executive
**Location**: Kandivali
**Reports to**: Digital Marketing Manager / Marketing Director
**Employment Type**: Full-time
**Position Overview**
**Key Responsibilities**
**1. Campaign Planning and Execution**
- Create, test, and optimize ad campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and others.
- Ensure campaigns are aligned with the brand’s voice, goals, and target audience.
**2. Content Development and Social Media Management**
- Manage the brand’s social media presence, posting regular updates and engaging with followers to grow brand loyalty.
- Collaborate with the content and design teams to create compelling visuals and copy for digital campaigns.
**3. SEO and Website Optimization**
- Conduct keyword research and optimize website content for search engine rankings.
- Monitor website traffic, track performance, and make data-driven adjustments to improve conversion rates.
- Collaborate with the web development team to implement on-page SEO and improve website user experience.
**4. Analytics and Reporting**
- Track, analyze, and report on the performance of all digital marketing campaigns, making recommendations for improvement based on data.
- Utilize Google Analytics, social media insights, and other digital tools to measure KPIs like engagement, conversions, and ROI.
- Prepare monthly reports on digital marketing efforts, providing insights and suggested strategies.
- Ensure compliance with data protection regulations (e.g., GDPR) and industry best practices.
**6. Market Research and Trend Monitoring**
- Conduct market research to understand industry trends, competitors, and consumer preferences.
- Stay updated on emerging digital marketing trends and technologies, recommending new strategies or tools for the brand.
- Assist with identifying new target audiences and developing campaigns tailored to their needs.
**Requirements**:
- **Experience**: 1-3 years of experience in digital marketing or a related field.
- **Education**: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Pay: ₹15,000.00 - ₹25,000.00 per month
Schedule:
- Day shift
**Experience**:
- Digital marketing: 1 year (preferred)
Work Location: In person
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