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Jr. Digital Marketing Executive

1 month ago

Mumbai Maharashtra, India AFTERSHOCK Full time

**Job Title**: Digital Marketing Executive

**Location**: Mumbai

**Department**: Marketing

**Job Summary**:
**Key Responsibilities**:

- **Digital Strategy Development**:

- Assist in the development and execution of the digital marketing strategy.
- Work with other team members to integrate digital campaigns with traditional marketing plans.
- **Search Engine Optimization (SEO)**:

- Conduct keyword research and optimize website content to improve organic search rankings.
- Monitor, analyze, and report on SEO performance metrics.
- **Paid Advertising (PPC/SEM)**:

- Plan and execute paid search campaigns (Google Ads, Bing Ads).
- Optimize campaigns to improve performance and ROI.
- Analyze and report on paid campaign performance using analytics tools.
- **Social Media Marketing**:

- Manage and maintain the company’s social media profiles (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Develop content strategies to grow engagement, followers, and conversions.
- Run paid social campaigns and track their effectiveness.
- **Content Marketing**:

- Collaborate with content creators to produce engaging digital content (blogs, videos, infographics, etc.).
- Manage and optimize content for websites and other digital platforms.
- **Analytics & Reporting**:

- Use tools like Google Analytics, SEMrush, or HubSpot to track and report key digital marketing metrics.
- Provide actionable insights to improve campaign performance.
- **Website Management**:

- Update and maintain the company’s website content.
- Collaborate with web developers to ensure that the website is optimized for usability, SEO, and conversions.
- **Market & Competitor Research**:

- Conduct competitive analysis and stay up-to-date with digital marketing trends and developments.
- Identify opportunities for new digital channels and strategies.
- **Collaboration & Communication**:

- Work closely with the sales and product teams to ensure cohesive messaging and brand consistency across all digital platforms.
- Coordinate with external agencies, freelancers, or vendors as needed.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 2-3 years of experience in digital marketing or similar role.
- Proficient in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO/SEM platforms.
- Strong understanding of SEO principles and content marketing best practices.
- Excellent written and verbal communication skills.

Pay: ₹12,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person