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PPC Executive

4 months ago

Mohali Punjab, India DIGI BROOKS Full time

As a **PPC Executive,** you will be responsible for managing all aspects of pay-per-click (PPC)

advertising campaigns. Your primary goal will be to optimize our PPC campaigns to ensure

maximum return on investment (ROI) and achieve our business objectives.

**Responsibilities**:
1. Develop and implement PPC strategies for various digital platforms, including Google Ads,

Bing Ads, and social media advertising platforms.

2. Conduct keyword research, competitor analysis, and audience targeting to optimize

campaign performance.

3. Create and manage PPC campaigns, ad groups, and ad copy to drive quality traffic and

conversions.

4. Monitor campaign performance, analyze key metrics, and provide actionable insights and

recommendations for improvement.

5. Optimize campaign budgets and bidding strategies to maximize ROI and achieve KPIs.

6. Conduct A/B testing of ad creatives, landing pages, and targeting parameters to improve

campaign performance.

7. Stay updated on industry trends, best practices, and algorithm updates to ensure effective

campaign management.

8. Collaborate with cross-functional teams, including design, content, and development, to

align PPC strategies with overall marketing initiatives.

9. Prepare and present regular reports on campaign performance, including insights and

recommendations for optimization.

10. Maintain a high level of quality and professionalism in all PPC activities, adhering to

industry standards and best practices.

**Requirements**:

- Proven experience managing PPC campaigns across multiple platforms, with a focus on

Google Ads and/or social media advertising (Facebook Ads, Instagram ads).
- In-depth knowledge of PPC strategies, best practices, and tools, including keyword research,

bid management, and performance tracking.
- Strong analytical skills, with the ability to interpret data, draw insights, and make data
- driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively in a

team environment.
- Google Ads certification and/or other relevant certifications (e.g., Bing Ads) preferred.
- Experience with Google Analytics or similar web analytics platforms.
- Highly organized with excellent attention to detail and the ability to manage multiple

projects simultaneously.
- Creative thinking and problem-solving skills, with a passion for digital marketing and

staying ahead of industry trends.
- Results-oriented mindset with a focus on achieving measurable objectives and driving

continuous improvement.

**Immediate Joiner**
**Mohali**
**Day Shift**

**Job Types**: Full-time, Permanent

Pay: From ₹10,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Shift allowance

**Experience**:

- total work: 1 year (preferred)

Work Location: In person