PPC Executive

7 months ago

Mohali Punjab, India Smartz Minds Full time

A PPC Executive is a crucial member of the digital marketing team responsible for managing and optimizing PPC campaigns.

**Key aspects of the job include**:

- Creating and implementing PPC strategies to achieve campaign objectives.
- Conducting keyword research and analysis for effective ad targeting.
- Monitoring and optimizing campaign performance to maximize ROI.

**PPC Executive Responsibilities**

Job Brief

**In this role, a PPC Executive is responsible for**:

- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends

**Requirements and Skills**: To excel in the role of a PPC Executive, individuals should possess the following:

- Bachelor’s degree in Marketing, Advertising, or related field.
- Proven experience in managing PPC campaigns across different platforms.
- Working knowledge of analytics tools (Google Analytics, Google Trends, Keyword Planner, WebTrends, etc.)
- Strong analytical skills with the ability to interpret campaign data.
- Excellent communication and collaboration skills.
- Certifications in Google Ads and other relevant platforms (preferred).

Pay: Up to ₹40,000.00 per month

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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