Marketing Executive- Brands
2 months ago
**Job Description-**
The Marketing Executive will assist in developing, implementing, and tracking marketing programs that increase brand exposure and restaurant sales for our food service businesses. Apart from implementation of marketing plans, she/he will be responsible for conducting research, production of marketing material, ideation of new and fresh concepts.
The Marketing Executive will require a includes excellent communication skills, an aggressive and proactive approach, excellent people skills, clear knowledge of marketing channels, with the ability to project manage, multi-task in a fast-paced environment.
- Contribute ideas to marketing campaigns and monthly marketing plans
- Conduct research and analyse data to identify and define audiences and competition, new campaign and product ideas
- Coordinate promotional activities, events and campaigns
- Coordination and managing production of collateral and other marketing material
- Coordination with agencies to ensure their timelines are met with for smooth execution
- Supporting marketing teams and agencies with required briefings and brand assets
- Organizing and maintaining brand assets for marketing teams and agencies for easy access
- Execution of digital marketing, direct messaging and CRM campaigns on the respective platforms and channels
- Maintaining digital hygiene across platforms like Zomato/ Google/ etc
- Managing, maintaining and improving relationships with vendors, agencies and partners
- Proofread and write creative copy for campaigns and marketing channels
- Manage and update databases on CRM system
- Monitor budgets and compile reports
- Ensure processes, formats and timelines are adhered to
- Coordinate and maintain contracts, invoices, POs and payments
- Maintain 24 TAT for digital ORM on social platforms and ensure queries are addressed
- Prepare presentations and reports for analysis and new ideas
Requirement:
- Degree-level qualification in a hospitality and/or marketing field
- Proficient in MS Office and other marketing tools
- Minimum 2 years' experience in a brand marketing role having managed multiple marketing vendors and agencies
- Knowledge of international markets, social trends, latest happenings in the industry
- Excellent organizational and planning skills
- Keen eye for detail with content, copy, design, and aesthetics
- Positive attitude and effective communication skills
- Flexibility to respond to a range of different work situations
- Ability to work under pressure and under own initiative
- Passion for hospitality and/or food as an industry and marketing as a function
**Job Types**: Full-time, Regular / Permanent
**Salary**: ₹300,000.00 - ₹650,000.00 per year
**Benefits**:
- Paid sick time
- Paid time off
Schedule:
- Day shift
- Morning shift
Supplemental pay types:
- Performance bonus
- Yearly bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Hospitality management: 2 years (required)
- total work: 2 years (required)
- Marketing: 2 years (required)
- Branding: 2 years (required)
**Language**:
- English (preferred)
Work Location: In person
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