Marketing & Brand Executive

2 months ago

Mumbai, India Tibbs Food Private Limited Full time

**Marketing & Brand Executive**

The Marketing & Brand Executive would be overseeing the various marketing and digital activities of

Tibb’s Frankie & Tibb’s Da BiryaniTadka.

**Comprehensive Overview**
- Develop and plan marketing strategies of Tibb’s Frankie & Tibb’s Da BiryaniTadka
- Plan and implement ATL & BTL activities such as promotional activities, events, point-of
- sales marketing, brand awareness activities, etc
- Co-work with Operations team for promotional mechanism, special offers, in store display and POS materials
- Plan and execute new store and product launches
- Digital D2C space content and creative understanding to conceptualize and initiate digital and social media campaigns through working with digital agency
- Responsible for planning and delivering innovative content across all social media platforms
- Responsible for supervising content creation including design and copy writing for digital ads and related marketing collaterals
- Handle influencer marketing campaigns execution end to end (quality
- Paid and Barter)
- Measure and report performance of all digital marketing campaigns with basic performance marketing understanding
- Manage events/ coordinate with strategic partners like malls/ travel partners, etc. to co
- create events/ marketing ideas to drive sales.
- Monitor competitors’ activities through print, TVC advertisements and data analysis, as well as current market performance and trends
- Be informed about the brand image by conducting periodic marketing survey
- Plan, monitor and review on the marketing budget, process invoices and manage vendors/ agencies

**Skills Requirements**

Having good analytical skills and being able to catch up with new ones will be very useful in daily work as it allows people to identify solutions.

**Credential Requirements**
- University degree in Marketing or Business Administration
- 1-2 years of experience in a marketing or brand management role
- Experience in F&B or QSR industry would be an advantage
- Analytical mind, effective communication and interpersonal skills
- Digital marketing certification optional
- Excellent Communication skills
- Willingness to work in offline & digital media platform

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹25,000.00 - ₹40,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Language**:

- English (preferred)

**Speak with the employer**
+91 +918657739350

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