Marketing Executive
7 months ago
Reporting to the General Manager-India, the mission is to contribute towards growing the business and profitability by leveraging local consumer market insights
- Implementing the global marketing strategy in India but also adapting it to local needs based on a deep analysis of the market
**Key Responsibilities**:
- **Keep up with global local trends **and develop appropriate proactive projects concepts relevant for the region (adapting global marketing trends to meet local needs)
- **S hare data about local consumer market insights with the Global Branding team at HQ **to keep on developing bespoke marketing tools for the region (global marketing calendar customization)
- **Make sure the new company image guidelines are used **in all marketing presentations communications intended for the clients and other partners of the company.
- Drive the proactive category tools with internal partners and **contribute actively in client briefs to define the strategy to win the brief **in collaboration with Account Managers FDMs.
- **Encourage teamwork and build communication processes **between marketing, sales and development teams to assess business development opportunities and to finally develop on-target winner fragrance offerings and presentations.
- **Communicate new launches **developed within the company with the sales team customers.
- **Keep up with customer profiles; mappings new launches**:
- **Conduct smelling sessions for key local brands**:
- **Organize regular market visits with the sales fragrance evaluation teams **, keep posted with local brand communication strategies.
- **Lead **communication, fragrance selection, text concept at **corporate exhibitions across the region.**:
- **Identify and implement digital tools or solutions **to be used internally and externally (olfactive pyramid trends microsite, task management tools, interactive documents etc).
- Participation in organizing **marketing events **such as tradeshows, campaigns etc
- Foster **innovative thinking **to develop relevant concepts/insights that are in line with the category drivers and client strategies in order to create unique fragrance solutions.
- Keep track of **promotional material **stock within the company. Source Coordinate with appropriate local suppliers
**Salary**: ₹9,712.52 - ₹25,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Vasai, Maharashtra: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Lead generation: 1 year (preferred)
- total work: 1 year (required)
- Marketing: 1 year (required)
**Language**:
- English (preferred)
**Speak with the employer**
+91 9136114826
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