Product Marketing

3 weeks ago

Kolkata West Bengal, India OrangeShark Full time

**Product Marketing Manager (3+ Years) (Kolkata)**

**(B2B enterprise software company or a SaaS/Cloud-based product)**

We are seeking a product marketing manager responsible for marketing Mihup's **SaaS **software product portfolio. This person should have experience and demonstrated success with product marketing planning and product launches. Ideally, they should have product marketing experience for a global product either at a B2B enterprise software company or a SaaS/Cloud-based product company. We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds.

**Responsibilities**:
1. GTM Strategy:

- Conduct primary and secondary research to identify Ideal Customer Profile (ICP), and persona segments, and define GTM plays to execute.
- Develop the overall product marketing strategy to build product awareness, establish product leadership, and drive demand.

2. Messaging & Positioning:

- Become an expert on our customers, product, industry, and category trends, and work closely with Product Management to understand the product roadmap.
- Develop relevant buyer personas and journey mapping for all products

covering business and technology buyers.
- Continually update product-related content on the website.

3. GTM Programs:

- Define and refine GTM programs with a strong focus on winning mindshare and increasing awareness (e.g., website traffic, demos, pipeline).
- Work jointly with Field Marketing to develop demand gen strategy and

marketing programs to drive demand.

4. Product Launches:

- Develop a process for product launches at Mihup, including new products, features, and services.
- Plan the marketing launch of new products and significant releases and

manage the cross-functional implementation of the plan.

5. Sales Enablement:

- Partner with product/sales to create compelling sales pitch decks and sales materials for different ICPs and GTM plays.
- Communicate the value proposition of the product portfolio to the sales

team. Develop sales-enablement kits that support the selling process.

6. Customer Marketing:

- Partner with the sales team to develop and execute a cohesive customer

marketing strategy, including case studies, ABM campaigns, and other

initiatives.
- Implement programs to track the relevancy of product messaging and user engagement with product collateral.
- Be the expert on the market, buyers, and competitors and position against the evolving market landscape and competition.

7. Leadership:

- Lead all of product marketing including GTM strategy and launches.
- Supercharge Mihup's Product Marketing function and create opportunities to lead a team shortly.

8. Requirements:

- 3+ years of experience in product marketing for a global product either at a B2B enterprise software company or SaaS/Cloud-based product company.
- Full-lifecycle experience in launching new products in the market.
- Experience working with Field Marketing to create market-relevant content and execute demand-generation programs.
- Very strong written communication skills. Should be able to articulate

product positioning and messaging to the external market.
- Prior experience in the analytics software market is a plus.
- Influencers that can work well cross-functionally and across different levels in the organization.

**Job Types**: Full-time, Permanent

Schedule:

- Day shift

**Experience**:

- B2B Saas Product: 3 years (required)
- Product marketing: 3 years (required)

Work Location: In person

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