Marketing Coordinator

2 weeks ago

Indore, India Cloud LIMS Full time

**About CloudLIMS**

Our mission is to digitally transform and empower laboratories across the globe to improve the quality of living. We build a digital tool called Laboratory Information Management Systems (LIMS) that manages all the information & data flow for analytical and clinical laboratories. We have enabled hundreds of analytical testing labs to help keep food, air, and water fit for public consumption. We have partnered with biobanks, clinical research & COVID-19 testing laboratories in the fight against life-threatening disease & the pandemic. We have created a positive change in society through responsible business practices of caring for the well-being of people and of making the world a better & safer place to live in.

**Our Culture**

**Our Team**

You'll be interacting with the marketing team. You'll join a close-knit team of top talent to define the next generation of our cloud-based product, used globally by many lab users. We are looking for a highly skilled trade show coordinator with expertise in managing physical and virtual trade shows efficiently.

**What will you learn?**

At CloudLIMS, we believe in learning and adapting well to changing environments to perform the best over time. As an organization, we invest heavily in building talent and providing our employees with ample opportunities to grow into larger roles with more responsibilities.

Working with us, you will get the opportunity to:

- Redefine your event management abilities by managing multiple international events.
- Attend training sessions to improve your event management capabilities.
- Learn excellent time management, multitasking, and organizational skills.
- Improve your decision-making skills by closely analyzing data analytics.

**What will you be doing?**
- Compare various marketing opportunities, zero in on the right one, and negotiate with trade show vendors to secure the most appropriate marketing opportunity.
- Manage complete pre and post-show work of the trade shows where we are exhibiting, including booth booking, logistics, warehousing of exhibition materials, giveaways, and preparation of marketing materials.
- Find and shortlist relevant trade shows, compare them, and recommend the most appropriate ones for each of our target industries.
- Regularly update the trade show document with the major decisions taken for each trade show.
- Prepare a checklist of to-do items and a marketing plan for each trade show.
- Prepare an agenda for each trade show and share it with the booth staff.
- Review trade show analytics to determine the events where we should re-exhibit or re-attend for lead generation.
- Coordinate the administration, bookings, and travel and lodging of staff members attending trade shows.
- Manage the mechanics and marketing of virtual trade shows and webinars.
- Identify the right journals or vendors to promote our webinars/talks and work with them to maximize lead generation.
- Coordinate with all stakeholders to ensure that our event-specific website banner and landing pages go live as per the predefined deadline.
- Prepare an expense report and determine the customer acquisition cost of each trade show.
- Ensure trade show analytics and webinar analytics are correct at all times.



**Required**
- More than 3 years of experience in managing physical and virtual events. Good verbal and written communication in English.
- Bachelor's degree in business, marketing, communications, or equivalent related experience.
- Ability to consistently meet tight deadlines and work independently.
- Excellent interpersonal and negotiation skills.

**Nice to Have**
- Proficiency with writing and presentation tools, such as Google Docs, Microsoft Word, PowerPoint, and Google Slides
- Experience working for a laboratory informatics company or an event management company

**Benefits**

Our competitive compensation is supplemented with a comprehensive benefits program that includes:

- Interest-Free Loans
- Medical Insurance Cover for Your Family
- Reimbursement of Gymnasium Membership
- Sign ups for Training/Certification Programs
- Lunch & Snacks,
- Casual Dress
- Work Flexible Hours
- Maternity & Paternity Benefits

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