Digital Marketing Executive

2 months ago


Santacruz East Mumbai Maharashtra, India Software at Work India Pvt. Ltd Full time

Manage and maintain our social media presence.
- Measure and report on the performance of digital marketing campaigns, assessing against goals (ROI and KPIs).
- Identify trends and insights, optimizing spend and performance based on insights. - Brainstorm and implement creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
- Complete the operational requirements of the digital marketing department, including scheduling and assigning tasks to employees.
- Evaluate and collaborate with agencies and vendor partners.
- Stay updated with emerging technologies, providing thought leadership and perspective for adoption where appropriate.

**Requirements**:

- Bachelors or Masters degrees in marketing or a related field.
- Proven working experience in digital marketing, preferably with B2B SaaS.
- Demonstrable experience leading and managing various digital marketing channels.
- Highly creative with the ability to identify target audiences and devise engaging digital campaigns.
- Experience in optimizing landing pages and user funnels.
- Familiarity with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Experience in setting up and optimizing Google AdWords campaigns.
- Proficiency in WordPress or similar CMS platforms.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing.

Perks and Benefits:

- Medical Insurance for employee
- Paid leave as per leave policy
- Opportunity for advancement at a fast pace as a key member of a small team

**No. of Openings**: 1

**Years of experience required**: 1 year experience required

**Job Location**: Santacruz East, Vakola, Mumbai

**Work Hours**:10:00am to 6:00pm Monday to Friday; 10:00am to 1:30pm; Saturday

**Job Types**: Full-time, Fresher

Pay: ₹15,000.00 - ₹18,000.00 per month

**Experience**:

- Digital marketing: 1 year (required)

Work Location: In person



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