Marketing Fresher

6 months ago

Tiruchchirappalli, India Vcatapult recruitment solutions Full time

**Position: Marketing Executive**

**Experience: 1 To 2 Years (Fresher)**

**Salary :10000 To 20000**

**Location:Trichy**

As a Marketing Executive in the Fast-Moving Consumer Goods (FMCG) sector, your role is crucial in driving brand awareness, promoting products, and ultimately increasing sales. Here are key responsibilities and strategies you might consider:

- **Market Research**:

- Stay informed about market trends, consumer behavior, and competitor activities.
- Conduct regular market research to identify opportunities, threats, and consumer preferences.
- **Brand Management**:

- Develop and execute effective brand strategies to enhance brand equity.
- Ensure consistency in brand messaging across all channels.
- **Product Launches**:

- Plan and execute successful product launches, considering target demographics and market demand.
- Develop marketing campaigns that highlight unique selling points and benefits.
- **Digital Marketing**:

- Leverage digital platforms for advertising, social media marketing, and e-commerce.
- Optimize online presence to reach a wider audience and engage with customers.
- **Traditional Marketing**:

- Utilize traditional marketing channels such as television, radio, and print to reach a diverse audience.
- Implement effective and memorable advertising campaigns.
- **Promotions and Campaigns**:

- Plan and implement promotional activities, discounts, and special offers to drive sales.
- Create engaging marketing campaigns that resonate with target consumers.
- **Customer Relationship Management (CRM)**:

- Implement CRM strategies to build and maintain strong relationships with customers.
- Collect and analyze customer feedback to improve products and services.
- **Distribution and Retail Support**:

- Work closely with the sales team to ensure effective product distribution.
- Provide support to retailers through promotions, in-store displays, and point-of-sale materials.
- **Budget Management**:

- Develop and manage marketing budgets efficiently.
- Monitor and analyze the ROI of marketing campaigns to optimize future spending.
- **Collaboration and Cross-functional Communication**:

- Collaborate with other departments, such as sales, supply chain, and product development.
- Communicate effectively with team members and stakeholders to align marketing strategies with overall business goals.
- **Analytics and Metrics**:

- Use data analytics to measure the success of marketing campaigns.
- Adjust strategies based on key performance indicators (KPIs) and market feedback.
- **Stay Updated on Industry Regulations**:

- Be aware of and adhere to relevant industry regulations and standards.
- Willing to Travel Person

**Job Types**: Full-time, Permanent

**Salary**: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Work Location: In person

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